CBS extends deal for the Grammy Awards

MUMBAI: US broadcaster CBS and The Recording Academy have signed a new five-year extension that will keep the annual Grammy Awards on CBS till 2011. This year's event was seen by nearly 46 million American viewers.

The deal further extends one of the longest broadcast partnerships in American television history. CBS has been the broadcast home of the Grammy Awards since 1973. The current agreement was set to expire after the

2006 Grammy broadcast.

In addition to the Grammy telecasts, the new agreement also includes various potential new live music and music-driven content properties over the course of the partnership, as well as a shared commitment to public service and educational content. In India the Grammy Awards are simulcast on Star World and Channel (V).

Viacom co-COO and co-president Les Moonves said, "Each February, CBS and The Recording Academy come together to stage one of television's biggest and most entertaining annual events. But the mutual respect and camaraderie between our two organisations is

full-time, all-the-time. This has created a great environment to support our respective businesses and serve our respective audiences. We look forward to working with Neil Portnow and his outstanding team to deliver future broadcasts that take one of CBS's signature nights to new heights over the next decade."

Recording Academy president Neil Portnow says, "We are so pleased to have reached a long-term partnership with our great friends at CBS that extends beyond our signature Grammy Awards event, when the world tunes in to see Music's Biggest Night. We, of course, will continue to recognise excellence in all recorded music through our Awards process and show. Now, fortunately, we'll be able to bring live music, music-oriented programmes and public service

and educational content to viewers by keeping Grammy-related programming on the air throughout the year. This is a landmark commitment by both parties as we collectively spotlight the creative endeavours and timely topics that are important to music fans and music makers of all genres."

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