Television

Zee Cinema weaves contest around Amitabh movie series

MUMBAI: Zee Cinema has launched a fan search - Superfan - Amitabh's Biggest fan, to find out big B's most genuine fan. Superfan is integral to a special series, Shanivaar Ki Raat Amitabh Ke Saath - His Golden Years, a festival where some of the screen legend's most memorable hits will be showcased on Zee Cinema.

Ten of these titles will be telecasted on viewer demand at a new 8 PM time slot. Two new block buster titles will be introduced to the existing line up.

"We showcase some of his biggest and popular hits in a special series called Shanivaar Ki Raat Amitabh Ke Saath - His Golden Years to commemorate the popularity of the festival. Any successful series can be further enhanced by a greater value like Superfan to the viewers " said Zee Cinema progrmming head Mohan Gopinath.

Thirty contestants will be shortlisted from the thousands of entries received via the contest. Three contestants will be showcased during each film in His Golden Years. The viewers will be asked to vote for their favourite contestant during the movie. One winner will be chosen at the end of each movie, all 10 finalists will appear during the 11th film. The winner will get his shot to fame when he gets to host Amitabh’s finale film in His Golden Years, states an official release.

Adding further, Zee Cinema business head Bharat Ranga said, "Amitabh Bachchan is an undisputed legend of Hindi Cinema , with a tremendous fan following. The idea was to highlight this die-hard fanatic and coincide it with a successful platform - Shanivaar Ki Raat Amitabh Ke Saath.

Shaniwar ki raat Amitabh ke Saath has been entertaining viewers with blockbusters of megastar Amitabh Bachchan, every Saturday night since December 2004. The festival takes viewers back to the era of superhits of the Angry Young Man, the release adds.

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