Tata Indicom launches interactive audiosode

MUMBAI: Telecom service provider Tata Indicom has unveiled the latest in the range of its value added service offerings. The interactive audio episode Inspector Baaz powered by Tata Indicom Voice Station will offer one mystery episode per week.

The service is available across India.


Tata Indicom charges Rs. six for every minute of the audiosode. To access the service, the customer would have to dial 12900 from a Tata Indicom Walky or mobile phone and say Inspector Baaz. Subscribers can guess who the culprit is after hearing the case. The service is targeted at the young at hearts, who enjoy crime thrillers and whodunits, says an official release.

Inspector Baaz uses a celebrity voice of the renowned radio jockey and TV presenter Roshan Abbas. The interactive service consists of three sections under section one the subscriber will get to hear Abbas narrate a crime plot, post which h would narrate the suspects. The subscriber may then choose to guess the criminal or move to section three to hear the clues and then guess the right answer.

Speaking to indiantelevision.com, Tata Content & Applications V-P Pankaj Sethi said the company is expected to garner about 10 per cent of its revenues from the value added service segment. "Presently, the contribution is about four to five per cent," he said.

Tata Indicom will rely on press and radio to publicise the new launch. "We will use radio in a big way to promote the audiosode since Abbas is a well known radio personality," said Sethi.

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