| With the addition of MySpace,and Intermix’s network
of sites, News Corporation’s US web traffic will nearly double to
more than 45 million unique monthly users, putting the company in
the top echelon of most trafficked content sites on the Internet today,
a company statement avers. The Intermix network of sites is the largest
multi-category online entertainment network with more than 27 million
unique monthly users. Intermix’s group of entertainment, humor, gaming
and social networking sites has become the leading network for shareable
digital entertainment such as pictures, music and video.
In a related transaction, News Corp announced that it entered into
a voting agreement with VantagePoint Venture Partners, the largest
stockholder of Intermix. The agreement provides that VantagePoint
will vote its shares, representing approximately 22.4 percent of
the outstanding shares of Intermix, in favor of the transaction.
“We are very excited to combine our unique Internet reach and assets
with one of the most exciting media companies in the world. We look
forward to continuing to lead the market in unique content, social
networking, and analytical marketing,” said
Intermix Media’s CEO Richard Rosenblatt and MySpace CEO Chris DeWolfe
will continue in their roles following the completion of the acquisition.
Rosenblatt and DeWolfe will join Fox Interactive Media, led by Ross
Levinsohn.
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