BBC survey reveals shifting attitudes to sex

MUMBAI: Let's talk about sex! The BBC is all set to unveil sex secrets in the UK. Almost half a million people in the UK have logged onto BBC's site to take part in a survey testing men and women's personality traits, cognitive abilities, sexual attitudes and behaviour and mate preferences. these will take centrestage in a new series The Secrets of the Sexes which kicks off next week on BBC One.

In the part of the survey designed to measure attitudes to sex and love, 47 per cent of men indicated that they would need to feel some form of attachment before sex, compared to 69 per cent of women; whilst 24 per cent of women said they did not need to feel attachment before sex, compared to 45 per cent of men. Men appear to be more romantic than women, with 67 per cent saying they believe in love at first sight, compared to 64 per cent of women.

Men are also more 'sexually optimistic' - when asked how many sexual partners they believed they would have in the next five years men believed they would have almost double the number that women anticipated (3.4 to 1.9). The survey also revealed that high earners of both genders have a higher sex drive but only the high earning men actually have more sex. Men and women participating ranked 23 traits for attractiveness; men's top five in order were: intelligence, overall looks, humour, honesty and facial attractiveness; women's were humour, honesty, intelligence, kindness and values.   


In cognitive tests in the survey men who took part consistently performed better than women in tests designed to measure visuo-spatial awareness, whilst women participating performed better at tests designed to measure verbal fluency and object location. Just over a fifth of men participating (21 per cent) appeared to have 'female' brains i.e. better than the average woman at 'female' tasks, and vice versa for women (21 per cent). Results from the BBC survey have been analysed by academic researchers and will be published in British scientific journals.

Latest Reads
&TV presents Laal Ishq - passionate love stories with a supernatural twist

We promised to be together forever. Nothing could take us apart - not even death. Even though my body has long gone, my spirit still lives on… my soul will always be with you. For true love, never dies. &TV’s latest offering Laal Ishq, a series of passionate love stories with a supernatural...

Television TV Channels GECs
Zee Anmol retains lead in GEC (U+R) in BARC's week 24 data

Zee Anmol retained its top spot in Broadcast Audience Research Council (BARC) data for week 24 in the Hindi GEC (U+R) market. While Star Utsav and Rishtey swapped their third and fourth positions in the rural market, Star Plus and Zee TV exchanged second and third positions in the urban segment.

Television TV Channels Viewership
BARC, Week 24: Rebublic TV dominates, Mirror Now enters top five

MUMBAI: Times Network’s English news channel, Mirror Now, replaced NDTV in the All India Broadcast Audience Research Council’s (BARC) week 24 rantings, as Arnab Goswami's Republic TV continued to dominate the English news market While Aaj Tak led the charts in two Hindi news markets, ABP News...

Television TV Channels Viewership
What next with Fox-Disney-Comcast ?

MUMBAI: Part poker, part chess. That's exactly how the Disney-Comcast bidding war for Rupert Murdoch's entertainment conglomerate - 21 Century Fox - is being played out. The intense, see-saw battle for the media empire, which includes Hollywood studios, cable networks and streaming businesses, isn...

Television Production House Post Production
Sky News gets 15-year commitment from Disney in takeover battle

MUMBAI: Disney has refrained from selling Sky News without the U.K government’s permission and offered British authorities a commitment to operate Sky News for 15 years. For its part, 21st Century Fox has offered new commitments in an attempt to get its $15 billion bid for Sky over the finish line...

Television TV Channels News Broadcasting
Discovery picks Park Avenue address for new global HQ

MUMBAI: Discovery Inc. has selected a Park Avenue address for its new global headquarters. The company is also expanding facilities and adding jobs in Virginia. The company has signed a long-term lease with TF Cornerstone to occupy the entire space of 230 Park Ave South. According to,...

Television TV Channels Viewership
NBCUniversal accuses BeoutQ of illegal streaming of FIFA World Cup in MENA

MUMBAI: NBCUniversal, an American multi-national media conglomerate owned by Comcast, has accused a pirated streaming service called BeoutQ in the Middle East and North Africa (MENA) for illegally broadcasting the FIFA 2018 World Cup matches. NBC's Telemundo unit, which holds the Spanish-language...

Television TV Channels Sports
How Sony is bringing the FIFA World Cup 2018

MUMBAI: Sports broadcasting is no ordinary business. Just ask Star India and Sony Network Pictures (SPN) India – who often slug it out against each other for the rights of premium sporting properties. The two high rollers of Indian sports broadcasting play by one simple rule: high risks, high...

Television TV Channels Sports
Sports media rights to soar 22% in 2018 in Asia Pacific: MPA

The market value of sports media rights is set to reach US$5.0 billion in Asia Pacific ex-China this year, according to Asia Pacific Sports In The Age Of Streaming, a new report published by Media Partners Asia (MPA).

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories