Television

Sahara One asserts 27% viewership rise

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MUMBAI: Sahara One Television looks to be perking up. The channel's viewership increased 27 per cent from 63 to 80 GRPs in the week ending 9 July, even as the general entertainment viewership saw an overall drop of 7 per cent.

Star Plus' GRPs fell from 630.27 to 567.84; Sony's from 176.62 to 154.46 and Zee TV's from 145.78 to 142.29 as per the Tam data for the same week.

According to channel officials, it is the Rajshri show Woh Rehne Waali Mehlon Ki that has consistently been doing well for the channel. The show clocked an average of 2.9 TVRs for the week ending 9 July in female 15+ C&S Hindi speaking markets over last week's 2.5 TVRs.

Woh Rehne Waali Mehlon Ki, in its sixth week, has been showing a substantial and consistent growth across Monday to Thursday. Says Sahara One Television COO Purnendu Bose, "This is the beginning of a long innings."

Meanwhile, Sahara One's latest show Hare Kkaanch Ki Choodiyan will be launching on 25 July in the 3.30 pm afternoon slot.

The big question for the present though, is whether Sahara One can continue the upward trend in its GRPs that it has garnered in the week ending 9 July.

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