Mobile video subscribers in the US will cross 30 million in 2010

MUMBAI: Television content providers in the US are increasingly looking at the mobile platform as a way to enhance revenues. Technology market research firm In-Stat states that with the emerging availability of mobile video, one in eight respondents indicated that they were interested in purchasing mobile video services from their wireless carrier.

However, two thirds of mobile phone subscribers are not yet ready for video services on their handsets, a number that is nearly unchanged from the previous year’s survey.

In-Stat senior analyst David Chamberlain says, “Though mobile video does not yet appear to have widespread appeal, In-Stat believes that there is enough interest for it to generate some significant revenue for carriers in the near term. Our forecast is that the number of subscribers purchasing mobile video content in the US will increase from an estimated 1.1 million in 2005 to over 30 million in 2010."

The company also found that the most desirable customers (long-term loyal customers who are satisfied with their service and unlikely to churn to other carriers) are the least interested in purchasing mobile video. Between now and 2010, the greatest year-on-year growth will come in the 2005-2006 period as deployment of high-bandwidth networks become more widespread in the US. It will also be a period of expanded carrier marketing of video services increases and broader availability of video-capable handsets.

In-Stat offers a broad range of information resources and analytical assets to technology vendors, service providers, technology professionals, and market specialists worldwide. The company stands alone in its ability to integrate both supply-side and demand-side research methodologies into a single comprehensive view of technology markets and products. This capability relies on the ability to cover the entire value chain from engineering-level technology, through equipment, infrastructure, services and end-users.

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