Norway's Mobile Media acquires Rubberduck Media Lab

MUMBAI: The Norway-headquartered Mobile Media Company, one of the global providers of wireless interactive entertainment services and marketing applications, has acquired the UK-based Rubberduck Media Lab Limited.

The move strengthens Mobile Media's presence in the TV to mobile arena and will present broadcasters and content providers with a fully-featured platform, to provide the best possible streaming television experience to mobile device users across the globe, stated an official release.

As a Mobile Media Company, Rubberduck will form a key building block in the company's global launch programme for mobile TV channels. Rubberduck was started by key members of the mobile division of the Norwegian Broadcasting Corporation (NRK). Its pioneering experiences will prove to be highly valuable as services are extended across new markets. Its work with Norwegian broadcaster NRK to create Europe's first live television service to wireless subscribers, to the delivery of streamed motion picture content for Twentieth Century FOX in the US, including recent trailers for Mr & Mrs Smith and The Fantastic Four, are just the beginning, the release added.

Rubberduck's operator-agnostic service will give mobile phone owners around the world the choice to watch their favourite programmes and other video content in a manner that matches their lifestyle.

"The Mobile Media Company is committed to the future of mobile as the 4th screen for information and entertainment," commented CEO of The Mobile Media Company Karsten Hauge. "Mobile devices will be as important as a source of information and entertainment as the television set currently is, and our acquisition of Rubberduck reiterates our commitment to the future of mobile entertainment, and our own evolution as The Personal Broadcaster."

Remaining as director of Rubberduck Media Lab, Gavin Whyte noted; "Our market and technical experience has made Rubberduck a frontrunner when it comes to developing mobile TV projects for major broadcasters and content providers. The strength of the combined companies enables us to fulfil our belief in the future of mobile television, reaching a global audience on the move, anywhere and at any time."

Rubberduck enables broadcasters and content owners to launch, manage and control their own B2C mobile video portals offering live TV, streamed video and downloadable on-demand clips. Rubberduck's solution utilises software already pre-installed in most 2.5 and 3G phones, therefore reaching the maximum number of mobile users.

"The world is finally waking up to the tremendous possibilities of an interactive television that you can carry in your pocket," Mobile Media North America EVP & GM Steinar Svalesen. "Branded downloadable content and streaming video services for the wireless mass market are now a reality. With the acquisition of Rubberduck Media Lab, Mobile Media expects to see further significant growth across all geographies this year, especially in North America."

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