Production house Symphony to enter marketing, airtime sales

MUMBAI: The newly formed Thiruvananthapuram-based production house Symphony Entertainment Private Ltd is currently chalking out its expansion plans. The company, promoted by former Kairali TV COO V Krishnakumar, will get into marketing and airtime sales by October 2005.

"Apart from production, we are getting into commercial deals with channels for marketing programmes. We might pick up a weak property and market it in a better way. We will take up airtime sales also at a later stage," says Krishnakumar.

Symphony Entertainment was formed with an initial investment of Rs.10 million. Krishnakumar, who is also the managing director, holds the controlling stake of about 50 per cent in the company. The Kerala government promoted Kerala Venture Capital Fund has 40 per cent stake in the company while the rest of the stake holders include Malayalam superstar Mohanlal, media personality Sashi Kumar and author Paul Zacharia.

Symphony, which kickstarted its production activities in June, has been using the Mohanlal-owned Vismaya Studio. According to Krishnakumar, the company has completed the first phase of its maiden venture Melody, a musical programme.

Melody will go air in August in Surya TV. The weekly has been slotted for Saturday primetime.

"We are bringing veteran singer Hariharan for the first time on TV in Malayalam with this show. Melody will also feature singers like Usha Utuppu, Chitra, Markose, Jayachandran and Janaki. Since we are using all the mainline artists, the production cost is very huge," says Krishnakumar.

Apart from the musical programme, Symphony is planning to cover genres including current affairs and comedy this year though it has no immediate plans to produce soaps.

"Our target is to get our shows featured in all the Malayalam channels by 2005-end," says Krishnakumar.

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