MTV Games US puts on a poker face

MUMBAI: MTV Games the new interactive entertainment division of American media conglomerate Viacom has announced a strategic alliance with Myelin Media a publisher of interactive entertainment software.

The deal is for a poker video game Stacked with Daniel Negreanu. This Texas Hold ?em game scheduled for release later this year for the Xbox video game system from Microsoft , the PSP system from Sony and the PC.

MTV US and Myelin will be working together to deliver the high-paced action and experience of poker to the MTV audience via on-air, online, mobile and other platforms, as well as developing programming based on the Stacked brand to air around the time of the release of the game. will serve as the official online site of Stacked on all platforms.

Under the deal, MTV is also able to participate in a revenue sharing structure. This game does not enable wagering with real money. Myelin Media states that the promotional power of MTV and its ability to integrate across various platforms allows Myelin Media to bring Stacked and the poker phenomenon to a truly diverse audience. Through the various planned MTV / Stacked co-branded initiatives on-air and online M,yelin Media will be able to give players the opportunity to enjoy poker in a whole, new way all from the comfort of their homes.

Stacked with Daniel Negreanu claims to be the first video game to bring next-generation gameplay and broadcast quality production to Texas Hold 'em Poker. Participants can learn everything from the fundamentals to advanced strategies from poker's premiere player and refine your game against the world's most advanced artificial intelligence system before testing your skills in massive online tournaments.

Stacked will feature its own sanctioned multi-table tournament system called Stacked Masters? and will also include involvement from the seven professional players associated with the game, providing the most in-depth online play and community experience for any poker video game. Through, players will be able to participate in the official Stacked sanctioned online tournaments including special challenges with the pros as well as view tournament standings and game play stats. will also host a community where Stacked players can share and compare their game play, challenge other players and interact with the pros. This initiative with Myelin for Stacked further extends's coverage of Video Games and follows the recent launch of Video Games on -- a focused home for Gamers on

MTV Games is dedicated to incubating, producing and promoting unique and creative gaming experiences that resonate with MTV?s audience. MTV Games will work in-house through its newly created interactive entertainment studio, along with industry partners, to produce and market original video game titles. MTV Games will develop original game franchises in partnership with independent game developers. In addition, the division will forge strategic marketing partnerships with game publishers to connect with the MTV audience across multiple platforms. MTV will work closely with publishers, leveraging its unique brand and marketing capabilities to maximise the success of each MTV Games release.

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