AOL comes out with video search service

MUMBAI: Internet service provider America Online (AOL) has announced new online video initiatives for the US market.

This will make it easy for users to find, explore and experience videos on the web. Building on its popular video search service, AOL has launched a new, best-in-class video search product available through the AOL service,, and on, including the new web portal available in beta.

The new video search service will deliver a repository of high-quality video content online in key categories from entertainment to news. Its database draws from the industry-leading AOLVideo on-demand archive of more than 15,000 licensed and originally produced video assets, including from broadcast television; more than 1.5 million video assets available on the Internet indexed through search engine Singingfish and Really Simple Syndication (RSS) feeds from the top video streaming sites.

This combined approach lets people search from one place for high-quality, current online video spanning popular music videos, movie features, television clips, news coverage, sports highlights, independently produced videos and more.

AOL is also previewing an enhanced version of the AOL video player. This product integrates search and programming and supports major file formats to deliver inline playback for most videos through a single, consistent experience. In addition to its integration with AOL's new video search this video player will also provide a unified platform for video programming across the AOL network of web brands, including the portal and the AOL Instant Messenger and Netscape services.

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