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Eve launched in 2001. The BBC claims that it is currently
Britain's fastest growing women's glossy magazine with an ABC of
150,069. Haymarket intends to continue to invest in the title as
the foundation for a new women's interest group of magazines.
BBC Magazines MD Peter Phippen said, "We are very proud of
what we have achieved with eve, and the team we have created is
first class. Once the decision had been taken to sell, it was important
for the future of the magazine and the staff that we completed a
sale as quickly as possible. It was equally important to find a
publisher who shares our belief in the aims of the magazine and
who was keen to keep the team together.
"I am delighted that we have secured an exciting future for
Eve with Haymarket and believe we have found a new home for the
magazine where the team will flourish and continue the phenomenal
success that we have achieved since its launch."
Haymarket Group MD Eric Verdon-Roe said: "This is a significant
move for Haymarket and we are very excited to have the opportunity
to acquire such a successful title with the entire publishing staff
on board. We aim for Eve to be the flagship of a new women's interest
group and fully intend to invest in its continued growth to ensure
that it remains the very best magazine for the definitive woman."
Haymarket Group Chairman Lord Heseltine, said that the acquisition
was the latest in a series of new investments at the company: "This
is the latest step in the expansion of Haymarket into another new
area. Before Christmas, we completed the acquisition of the Thalacker
Group, the leading horticultural publishers in Germany and earlier
in 2004, acquired AJB Publishing, a significant technology publisher
in Australia."
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