Television

'Tele Prime Time' magazine explores the world of television

MUMBAI: One has heard about the Stardusts, Filmfares and the Cine Blitzs of India, which extensively keep us abreast on the lives of the movie stars and all the other happenings of Bollywood. But until now, except for one magazine (Gr8), there were no niche magazines dedicated to the booming world of television.

A new player - Israni Networking - has entered this rather unexplored area in the print medium and has launched a monthly magazine - Tele Prime Time (TPT), entirely focused on television.

The brainchild of Raj Israni, TPT aims to cover the serious business of television and as a policy refrain from juicy gossip and scoops. The first issue went on stands today (10 January).

Speaking to indiantelevision.com about the new magazine and its inception, Israni says, "Before plunging into this, we did a research on what was available in print on the business of television. We found that except for one magazine, there were no other players in this space. Every sector needs coverage and hence we decided to roll out a magazine dedicated to the television industry."

Israni has made a conscious effort to make the magazine reader friendly by including interactive columns with Sony's Jassi Jaissi Koi Nahi protagonist - "Jassi" (Mona Singh) and Star Plus' Kyunkii Saas Bhi Kabhie Bahu Thi star - "Tulsi" (Smriti Z Iraani). These interactive columns will be a regular feature in the magazine. Readers can have their questions answered by these television icons, which will be published in the magazine. This, Israni informs, has been done in consent with the respective channels.

TPT has advertisers like NDTV, Provogue, Cartoon Network, Pogo, Sony Entertainment Television, Vijay Karnataka, Bright Advertising, Tata and Kores Kino.

Guest columns from Anil Dharkar and ad guru Jagdeep Kapoor will also feature regularly in the magazine, wherein the veterans will write touch upon various industry issues. A couple of other senior industry professionals will also be roped in to write similar columns for the magazine.

Talking about his target audience, Israni says, "Our magazine is going to informative and tell people about how television is affecting society. I am targeting this magazine to the television industry, the ad agencies and the common man, which also includes housewives and college student."

The core editorial team of TPT comprises Raj Israni (publisher and editor-in-chief), Sudipto Chattopadhyay and Ira Flynn (executive editor). The magazine also has a few freelance journalists who contribute to the content.

"Initial jitters are felt when any new product is launched. There are initial hiccups and pressures, but I'm sure it will be a smooth sailing," says Israni.

Almost 45,000 copies of TPT, which is priced at Rs 40, will be published every month. Readers can get their complimentary copies of the first edition by mailing their contact details to info@teleprimetime.com.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/Sun%20TV%20%281%29.jpg?itok=PP6ytKhV
Sun TV to air Nandini on four GEC channels

Sun TV Network is set to launch its magnum opus fiction Nandini on all its four south Indian GEC channels, namely -- Sun TV, Gemini TV, Udaya TV and Surya TV from 23 January.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/vikas-khanchnadani%20%281%29.jpg?itok=x-8QnjSF
RBNL ex-CBO Khanchandani joins Arnab's Republic

Vikas Khanchandani former RBNL chief business officer has joined Republic as the chief executive officer. With over two decades of working across ad sales, digital, television and media technology, Khanchandani will play an integral role to grow Republic as an independent media tech company.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/zeel%20%281%29.jpg?itok=cqlzQ-tv
Broadcasters bat for parity with print medium under GST

The Indian Broadcasting Foundation (IBF) today urged the government to level the playing field under the proposed GST regime for “all mediums”, including electronic, radio and print, as businesses across sectors had taken a hit due to demonetisation of high value currency notes November last.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/alibaba.jpg?itok=l-4J-9ON
Alibaba starts Olympic run with a multi-billion $ sponsorship deal

Chinese e-commerce giant Alibaba Group yesterday started its Olympic run by signing a multi-billion dollar multi-year deal with the International Olympic Committee (IOC) to become the official `Cloud Services’ and `E-commerce Platform Services’ partner, as well as a Founding Partner of the Olympic...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/pesha-bajrao.jpg?itok=ciXGnCnZ
Sony Entertainment launches historical series 'Peshwa Bajirao'

MUMBAI: Sony Entertainment Television is bringing to television viewers the glorious life of India’s only undefeated warrior/commander -- Peshwa Bajirao, his unconventional ways, his principles in life, his passion and his ideologies.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/NP-SINGH-DANISH-KHAN-800x800.jpg?itok=X4ORURUi
Sony Entertainment TV plans to expand its early prime time to 6pm

MUMBAI: With the launch of its new offering Peshwa Bajirao, Sony Entertainment Television has entered the 7.30 pm time slot. The channel has expanded its prime time to 7.30pm, and plans to expand it further to 6pm time band in coming 12-18 months. Speaking to Indiantelevision.com, Sony Pictures...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/miss%20%281%29_1.jpg?itok=x_7NkjRo
Miss Universe 2016 to air on Zee Café live from Philippines

After the success of stunning events such as Miss World 2016 Live and Victoria’s Secret Fashion Show, Zee Café, the ultimate English GEC brings to its viewers yet another -global event, Miss Universe Live this January, 2017.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/naagin%20%281%29.jpg?itok=dmJsHL_0
Colors leads BARC week 2 Hindi GEC (U+R) market

Naagin’s magic continued to make Colors the number one channel in Hindi GEC (U+R) even as Star Plus led the genre in the Urban Hindi GEC market. In Rural Hindi GEC market, Rishtey topped the chart again this week, according to the Broadcast Audience Research Council (BARC) all India data of week 2...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/NP%20Singh.jpg?itok=n3sTgiT5
Sony Pictures-Ten Sports deal cleared by CCI

MUMBAI: The Competition Commission of India (CCI) yesterday tweeted its approval to the proposed acquisition of the sports broadcasting business of Ten Sports by Sony Pictures Networks India. Acquisitions beyond a threshold need approval from CCI, which keeps a check on business practices across...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories