Asianet's first in-house production soap to air on 10 January

MUMBAI: Malayalam language channel Asianet is getting into in-house production of serials, joining a trend already started by ETV Networks in the South.

"The initiative is meant to develop Asianet's in-house production centre as an effective resource for producing soaps. If it works, we will do more fiction based programmes and telefilms inhouse," says Asianet vice president programming Sreekantan Nair.

For the comedy serial Santhanagopalam, Asianet is using its own production team. The script is written by Nair himself. Only the director and the star cast have been outsourced. The show is placed in the 9:30 pm slot (Monday to Friday) and will launch on 10 January.

Asianet wants to assess the quality and production value with this venture. "This is an experimental venture. Since we had the necessary resources, we took up this project. We want this show to compete with the outsourced serials," says Nair.

Speaking on the advantages of having a soap as in-house production, Nair offers, "This will help us to keep everything under control. We can change the script and the product and can even wind up the show if required."

Asianet, however, will continue to commission private producers for most of its shows. "We haven't planned any more in-house projects yet. We will see how this turns out. But outside production houses will continue to supply content on our channel," says Nair.

In the southern region, ETV has been using its internal team to produce fictional programmes . The majority of the soaps aired on ETV Telugu, for instance, are produced in-house.

Latest Reads
Viacom18 confirms the departure of Raj Nayak

In an official statement released to the media, Viacom18 confirmed the departure of Raj Nayak, the media network’s Chief Operating Officer.

Television TV Channels GECs
Sony Pictures Networks India gears up for the India tour of Australia with engaging programming initiatives

For the year ending high-octane cricket series between India and Australia, Sony Pictures Networks India (SPN), will be undertaking several initiatives to enhance the viewing experience and increase engagement with cricket enthusiasts across the nation.

Television TV Channels Sports
Sony Entertainment Television appoints Sagnik Mukherjee as AVP marketing

Sagnik Mukherjee is set to join Sony Entertainment Television as associate vice president marketing, a source close to the development confirmed to

Television TV Channels People
Viacom18 COO Raj Nayak quits

Colors' Big Boss has quit, according to media reports. We are talking about Viacom18 COO Raj Nayak, who is the brain behind the most popular reality show Big Boss.

Television TV Channels GECs
Monuments Turn Red, As National Geographic Raises an Alarm for Planet Conservation

Glaciers are melting, sea levels are rising, pollution in various parts of the world is at its peak, and tonnes of plastic waste is in the oceans.

Television TV Channels English Entertainment
Network 18's Joy Chakraborthy steps down

Forbes CEO and Network 18 President(Revenue) Joy Chakraborthy has stepped down from his role, according to media reports.

Television TV Channels News Broadcasting
Sony BBC Earth hosts the extraordinary Natural History Producer and Global Storyteller, Jonny Keeling, in India

Sony BBC Earth, India’s No. 1 factual entertainment channel and home to the most iconic and premium content, continues to deliver to its promise of making the viewers ‘feel alive’.

Television TV Channels Factual @ Discovery
‘Ab Jungle meinhoga Dangal’ with the Hindi Television Premiere of Jumanji: Welcome to the Jungleon November 24th at 8pm only on &pictures

Ever wonder how it feels to be inside a game and play the character you choose? In the brand-new adventure Jumanji: Welcome to the Jungle, the tables are turned as four teenagers in detention are sucked into the world of Jumanji.

Television TV Channels Movie Channels
Broadcasters see regional adex space growing

Now that the Hindi fervour has died down, broadcasters and advertisers have latched on to the regional segment. It's no wonder that the adex in the space is expected to grow as well. According to the global ad growth forecast of GroupM, India’s adex is expected to grow at 14.2 per cent compared to...

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories