iWorld

US internet use eats at TV viewing & socialising: Survey

MUMBAI: According to a recent study by the Stanford Institute for the Quantitative Study of Society (SIQQS), the time spent by the average internet user in the United States of America using the internet cuts into the time he spends for television viewing and family.

The surfing time is mainly drawn from the family time than the television time.

The study found that as much as 75 per cent of the population in the United States now has access to the internet either at home or work.

According to the study, the time an internet user spends online is 3 hours per day, while the time he spends on TV is 1.7 hours. Internet users watch television for one hour and 42 minutes a day in the United States, compared with the national average of two hours, points out the study.

SIQQS director Norman Nie points says it is not the TV viewing more affected by the web phenomenon, but the time spent for family. He has been quoted in media reports as saying, "We were very interested to discover that the increase in Internet use over the last 10 years has eaten into television viewing less than expected. Time online seems to come more out of family discretionary time."

According to the study, an hour of time spent using the Internet reduces the time spent on social life by 23.5 minutes, lowers the amount of time spent watching television by 10 minutes and shortens sleep by 8.5 minutes.

SIQQS collected the data from a representative sample of 4,839 American respondents between the ages of 18 and 64 in June 2004. Respondents were asked to create detailed diaries of how they spent their time during six randomly selected hours of the previous day.

While breaking up the internet consumption time, 57 per cent of the use was devoted to communications (e-mail, instant messaging and chat rooms) and 43 per cent for other activities including web browsing, shopping and game playing. Users said they spent 8.7 percent of their internet time playing online games. The study also found that users spend a small portion of their online time in contact with family members.

The study states that time spent on spam accounts for five minutes of every hour spent online, which translates into10 8-hour workdays per year. The researchers found that the amount of internet use does not differ by gender. But women on average use e-mail, instant messaging and social networking more than men, while men spend more time browsing, reading discussion groups and participating in chat rooms. About the percentage of respondents who use internet by education, the survey rates people having bachelor's degree or higher as the top with 43.2 per cent, followed by those attended some college (33.1 per cent).

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/24/sunil-bharti-mittal%20%281%29.jpg?itok=1MMmykP9
Q3-17: Jio affects Airtel revenue; Digital TV segment numbers up

Indian telecom major Bharti Airtel Limited (Airtel) reported 3 percent decline in total revenue for the quarter ended 31 December 2016 (Q3-17, current quarter) as compared to the corresponding year ago quarter. The drop was partially affected by a drop in revenue due to divestments of its Africa...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/24/myleeta-aga%20%281%29.jpg?itok=wHGyfTED
BBC Worldwide to provide 600 hours of content to Amazon India

MUMBAI: BBC Worldwide announced a licensing deal with Amazon that will give Amazon Prime members in India access to over 600 hours of factual and pre-school content from BBC. “In the last year or so, we have seen digital consumption in India increase exponentially. We are very excited to be...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/gopal%20%281%29.jpg?itok=_8mU6P2q
Amazon to aid Nagaland women entrepreneurs

Amazon.in will work closely with the Nagaland government to enable women sellers in the state to embrace digital commerce through training, mentorship & skill development workshops.

iWorld e-commerce
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/netflix%20%281%29_0.jpg?itok=kdNrvXjv
Netflix confirms seven million subs; picks up Amazon gauntlet

MUMBAI: For all those media watchers who have been writing Netflix’s obituary in India, here’s a note of caution: take a few steps back, hold on to your fingers before banging in any other words on your keyboards. The global streaming services has come back with some smashing numbers in the latest...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/Anupam-Shrivastava%20%281%29.jpg?itok=RAZ-Qu1S
Fazed by expensive 4G spectrum, BSNL gifting Kerala 1k hotspots

Public sector telco BSNL will launch 1,000 high-speed Wi-Fi hotspots across the state of Kerala to address the challenges posed by its absence in the 4G data services, a top BSNL official has said.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/Jack_Huang-Kenny_Ye.jpg?itok=zXSdsn_d
Mobile content: Alibaba's UCWeb to invest Rs 2 billion in India & Indonesia

MUMBAI: UCWeb, part of Alibaba Mobile Business Group, has announced its plans to invest Rs 2 billion over the next two years in India and Indonesia market. The funds will primarily be used to tap the huge potential of user-generated content in India via its news distribution and content platform,...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/AMAZON.jpg?itok=tBuu5ial
Amazon Prime Video India ties up with OML

Amazon Prime Video India has entered into a partnership with OML (Only Much Louder) to release 14 comedy specials exclusively for Amazon. The shows are set to launch in May.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/sony%20%281%29.jpg?itok=ERjzxNd5
Dedicated wellness content on SonyLiv

India’s health concerns are perhaps the most unique across the globe. While it is home to 40 per cent of the global underweight population, it is also in the list of the top five countries having the highest rate of obesity and is among the top three nations with the largest diabetic population .

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/TDSAT800_0.jpg?itok=Qtkmakk-
Idea petitions TDSAT against TRAI; price war set to escalate

MUMBAI: Idea Cellular has petitioned TDSAT seeking to stop Reliance Jio from continuing free services till 31 March. In December 2016, India's largest telco Bharti Airtel had moved the tribunal over the same issue.

iWorld Telecom

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories