iWorld

US internet use eats at TV viewing & socialising: Survey

MUMBAI: According to a recent study by the Stanford Institute for the Quantitative Study of Society (SIQQS), the time spent by the average internet user in the United States of America using the internet cuts into the time he spends for television viewing and family.

The surfing time is mainly drawn from the family time than the television time.

The study found that as much as 75 per cent of the population in the United States now has access to the internet either at home or work.

According to the study, the time an internet user spends online is 3 hours per day, while the time he spends on TV is 1.7 hours. Internet users watch television for one hour and 42 minutes a day in the United States, compared with the national average of two hours, points out the study.

SIQQS director Norman Nie points says it is not the TV viewing more affected by the web phenomenon, but the time spent for family. He has been quoted in media reports as saying, "We were very interested to discover that the increase in Internet use over the last 10 years has eaten into television viewing less than expected. Time online seems to come more out of family discretionary time."

According to the study, an hour of time spent using the Internet reduces the time spent on social life by 23.5 minutes, lowers the amount of time spent watching television by 10 minutes and shortens sleep by 8.5 minutes.

SIQQS collected the data from a representative sample of 4,839 American respondents between the ages of 18 and 64 in June 2004. Respondents were asked to create detailed diaries of how they spent their time during six randomly selected hours of the previous day.

While breaking up the internet consumption time, 57 per cent of the use was devoted to communications (e-mail, instant messaging and chat rooms) and 43 per cent for other activities including web browsing, shopping and game playing. Users said they spent 8.7 percent of their internet time playing online games. The study also found that users spend a small portion of their online time in contact with family members.

The study states that time spent on spam accounts for five minutes of every hour spent online, which translates into10 8-hour workdays per year. The researchers found that the amount of internet use does not differ by gender. But women on average use e-mail, instant messaging and social networking more than men, while men spend more time browsing, reading discussion groups and participating in chat rooms. About the percentage of respondents who use internet by education, the survey rates people having bachelor's degree or higher as the top with 43.2 per cent, followed by those attended some college (33.1 per cent).

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/nasscom%20%281%29.jpg?itok=g0c94CGI
Nasscom projects 730mn Net users in India

There were 391.50 million Internet subscribers as on 31 December 2016. The government has said it is expected that number of internet users will increase in the country owing to fast adoption of digital technology,.

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/nachiket%20%281%29_0.jpg?itok=KfZevwRI
ALTBalaji starts mid-Apr, ties up with Micromax & Mobikwik

The digital platform of Balaji Telefilms, ALT Balaji has announced a strategic partnership with a mobile brand Micromax to help its users get access to exclusive ALTBalaji content and mobile wallet Mobikwik.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/fugey_0.jpg?itok=W4wx09UT
Amazon Prime brings Fugay & Autograph on Gudi Padwa

MUMBAI: The festival of Gudi Padwa brings families and loved ones together to ring in the New Year and celebrate new beginnings. This year, Amazon Prime Video gives audiences another reason to celebrate by bringing together some of the best and biggest Marathi blockbusters on its platform.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/smart%20%281%29.jpg?itok=lwgXmDCO
Smart TV & streaming device makers may collaborate as race intensifies for on-demand content: F&S

Growing preference for over-the-top (OTT) content is catalysing demand for streaming media devices and smart TVs. The market, which slowed down during 2014-15 fiscal, is now ready to match consumer expectations by offering seamless accessibility to on-demand content through a new generation of...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/Untitled-1.jpg?itok=XRWFAKQx
YouTube watch time grew 400% y-o-y, 80% on mobile

MUMBAI: With a growing appetite among Indian consumers to watch videos online, YouTube, as per App Annie, has shared that over 180 million Indians are watching YouTube every month on mobile. The video streaming platform at the fourth edition of Brandcast India, further noted that the watch time in...

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/Shaktikanta-Das-800x800.jpg?itok=dYLLWu-u
You Broadband-Vodafone proposal accepted, Atria & Netmagic FDI cleared

NEW DELHI: The government has accepted a proposal by Vodafone India Ltd for acquisition of 100% shares of M/s You Broadband India Limited by way of transfer from resident shareholders and non-resident shareholder. A 100% foreign owned company, Vodafone, will invest Rs 550.9 million as direct...

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/Zelda%20Fitzgerald.jpg?itok=U3BDFJKH
Amazon Prime debuts its US original 'Z: The Beginning of Everything'

MUMBAI: No couple epitomised the rebellion and the glamour of the Jazz Age like F. Scott Fitzgerald and Zelda Fitzgerald, and now their tumultuous romance and life will be brought alive in a bio-series titled Z: The Beginning of Everything on Amazon Prime Video. Z: The Beginning of Everything, is a...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/gopal-vithal.jpg?itok=yFDWskKF
Airtel acquires Tikona's 4G biz , adds 2300 MHz spectrum in five circles

MUMBAI: Bharti Airtel Limited, India's largest telecommunications services provider, today announced that it has entered into a definitive agreement with Tikona Digital Networks to acquire Tikona's 4G Business including the Broadband Wireless Access spectrum and 350 sites, in five telecom circles....

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/tivo%20%281%29.jpg?itok=TWUFHhBq
Sky picks TiVo to search entertainment across linear TV & VoD using voice

TiVo Corporation, a global leader in entertainment technology and audience insights, ha sannounced that TiVo and Sky, Europe’s leading entertainment company have joined forces to deliver voice search for Sky’s next-generation box, Sky Q. TiVo is providing Sky Q with a natural language, voice-based...

iWorld Video On Demand

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories