CRY telethon on Sony raises over Rs 10 million

MUMBAI: India’s first ever telethon, organised by CRY for child rights met with astounding success, thanks to the tremendous response by viewers. For seven hours on Republic Day the entire nation was involved in the movement for ensuring child rights for Indian children.

Celebrities shared their own experiences of childhood, highlighted the situation of children in India and urged viewers to contribute time or money towards changing children’s lives. People were able to pledge via sms, phone, the Internet and Citi-phone banking. The show was able to generate Rs 10.4 million from viewers all over the country.

Says CRY CEO Ingrid Srinath, “We are overwhelmed by the response we have received from the people of India. It has strengthened our belief that collectively this peoples’ movement will ensure every Indian child is guaranteed rights to development, protection, survival and participation."The show hosted celebrities from different walks of life. Some of the more memorable appearances were by Javed Akhtar, Shah Rukh Khan, Kapil Dev, Sachin Tendulkar, Abhishek Bachchan, Uday Chopra, Sanjeev Kapoor, Pankaj Udhas, Shahid Kapoor, Rahul Bose, Pallavi Joshi, Boman Irani, Shaan, Javed Jaffrey, Raveena Tandon, Jagjit Singh, Suresh Wadkar and Harsha Bhogle.

The show opened with the CRY telethon anthem Mera Bhi toh Adhikaar Hai - a song specially composed for the event by Aadesh Shrivastava, the lyrics written by Javed Akhtar. The song was performed by some the industry’s most eminent singers like Abhijeet, Sonu Nigam, Hariharan, Shaan, Alka Yagnik, Babul Supriyo, Sneha Ghoshal, Vijayta Pandit, Saapna Mukherjee, Udit Narayan and Shraddha Pandit. It also featured Aadesh Shrivastava’s sons Avitesh and Anivesh, Alka Yagnik’s daughter Sayesha, Abhijeet’s son Jai and Shaan’s son Soham who added to the spirit of the song.Mini Mathur and Alyy Khan who hosted the show brought key issues affecting the country’s children to the fore. Some very insightful inputs were given by Javed Akhtar on the vicious cycle of poverty leading to child labour leading to lack of education leading to poverty. Shah Rukh Khan spoke about how important it is to give children a happy, carefree childhood. Sachin Tendulkar talked about equity for all irrespective of caste, class, religion or gender. Rahul Bose talked about how important it is to empower women and stop gender discrimination. Abhishek Bachchan appealed to people to make a difference, within the scope of their lives even if only one child’s life is changed, it would all add up. Pallavi Joshi spoke about the importance of a normal childhood with each sibling being treated equally. Raveena Tandon talked about equity and the importance of supporting girl children.

The show also had corporate participants like B S Nagesh, CEO, Shoppers Stop, who stressed on how education was important for the future of India. Satish Sohoni, COO Tata Chemicals – showed faith in CRY as experts who tackle children’s issues in a holistic manner and spoke about the long association with CRY on the Desh Ko Arpan Programme. Swadesh Khetawat, MD of Plus Business machines committed time, skill and resources of the 120 strong employee force of Plus Business machines.Children from CRY supported projects like Rachana, Aarambh and Salah participated along with children from Suresh Wadkars singing academy, and Rael Padamsee’s ACE academy.

The objective of the CRY telethon was raising awareness on children’s rights to survival, development, participation and protection was successfully met. It highlighted every child’s right to explore her potential, to play, to dream, to a secure environment – essentially to a childhood.

Latest Reads
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment
U Sports launches India's first ever Multi-Platform Multi-Game E-Sports Championship - U Cypher with MTV

The Indian E-Sports scenario is all set for a major revamp as U Sports, one of India’s biggest sports business companies in association with India’s No. 1 Youth Brand, MTV, announces the premiere of their all new month-long championship, U Cypher with MTV. Premiering today, on 19th January, the...

Television TV Channels Sports
TV ownership increased by 14% in 2017: IRS

After a gap of four years, the Indian Readership Survey (IRS), which documents the growth of the media industry, has been released for 2017. The survey methodology was criticised in 2014 and, therefore, was halted for an upgrade. This time, the sample size has been increased by 34 per cent to 3.2...

Television TV Channels Viewership
CNN-News18 launches 'If I Were FM Challenge'

As part of its Budget programming, CNN-News18 is launching the ‘If I were FM Challenge’. The campaign will encourage viewers to contribute their suggestions for the Union Budget. The channel will run an extensive on-air campaign to promote the same.

Television TV Channels News Broadcasting
BBC World News to Broadcast 'China's Chat Girls'

Lele Tao is an internet superstar in China’s $3 billion dollar ‘live streaming’ industry. With more than a million fans she can earn thousands of dollars a day singing, dancing, flirting, or often just chatting into her webcam. Fans buy her virtual gifts which she redeems for cash. In return she...

Television TV Channels News Broadcasting
PKL season 6 and 7 dates announced

The second most watched domestic league in India, Vivo Pro Kabaddi League owned by Mashal Sports and Star India announced the dates of sixth and seventh season.

Television TV Channels Sports
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories