Sahara targets Feb-end launch for Delhi-specific news channel D1

MUMBAI: Sahara is all set to unleash D1 for the people of Delhi that will cover among other things, local news, campus happenings and shopping options.

The National Capital Region-centric TV channel from the Sahara stable, which has been in the pipeline for quite some time now, is expected to launch by February-end or early March. Going by the project name of D1, the 24-hour news and infotainment channel promises to jazz up things at local level with pacy and relevant programming.

Some other names under consideration for the NCR channel include D'Metro. Pointing out that the proposed channel will be targeting a different news segment besides politics, Sahara India Media and Entertainment senior vice president Ambikanand Sahay explained, "Political news is not the be all and end all. Our NCR-centric channel channel would cater to the needs of the capital's people in various ways."

According to Sahay, “The NCR news channel, using both English and Hindi languages, would see a wide canvas of news. Our aim is to provide information on shopping, entertainment, property and real estate, to name a few areas."

Still there is no denying that the proposed NCR channel, which may face competition from similar fare soon, is looking at being almost an upmarket TV equivalent of Delhi Times or HT City, the city-specific supplements that come with The Times of India or Hindustan Times respectively.

Sanjay Kaw, a former journalist with The Times of India, will head the NCR channel that will have a strength of nearly 140 professionals with about 30 news reporters. Pointed out Sahay, "Bright, young reporters, all below 28 years of age, with a modern mind-set would be the mainstay of D1."

The channel starts trial runs from today and will beam off the Asiasat 3S satellite. The channel is in the process of distributing the digital decoder boxes and SIME executives expect that over the next week to 10 days all the 114-odd cable networks in the NCR region would have been covered.

D1 would extensively use live feeds through OB vans, placed at strategic points in Delhi and elsewhere, to keep the viewer interest high, says Sahay.

In the recent past, the group launched 24-hour free-to-air regional news channel for Bihar and Jharkhand. This forms part of the Sahara Samay bouquet as the fourth news channel. The company plans to launch six more regional channels in 2005.



Latest Reads
'King' content will take over monopolistic media entities, Arnab Goswami

NEW DELHI: The future of news lies in breaking away from the interdependence of politicians and the media on each other.

Television TV Channels News Broadcasting
Animated 'Ramayana' a global Diwali gift on web, mobile

NEW DELHI: Thirty episodes of the animated series Ramayana will be available around the world on the nexGTv web and mobile platforms during Diwali.

Television TV Shows Animation
Sports Minister lauds b'casters, other stakeholders in promoting sports

NEW DELHI: India’s Sports Minister Vijay Goel said on Wednesday that digital media broadcasting will play a critical role in bringing about change in sports broadcasting in India but broadcasters must also focus on how sports as a product is delivered to audiences in rural areas so as to popularise...

Television TV Channels Sports
Know your karma on IBN7 with 'Karm Path'

In an attempt to give its viewers a refreshing start of the day, IBN7 is launching a new show titled Karm Path. Starting 27 October, the show will predict what the day holds. The show is a differentiator in its own genre as it connotes the supremacy of deeds over destiny.

Television TV Channels News Broadcasting
Big Ganga available on Tata Sky now

Big Ganga has strengthened its distribution with DTH service provider Tata Sky.

Television TV Channels Regional
TV is story-teller's new novel; audience is Bharat, not India: Star's Banerjee

MUMBAI: Since five to six years, television has become the talking point. Th series such as 'Breaking Bad' to Transparent to Narcos to 'Game of Thrones' to 24, and now POW (Prisoners of Wars) has changed the experience of television viewing.

Television TV Channels GECs
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories