Sahara targets Feb-end launch for Delhi-specific news channel D1

MUMBAI: Sahara is all set to unleash D1 for the people of Delhi that will cover among other things, local news, campus happenings and shopping options.

The National Capital Region-centric TV channel from the Sahara stable, which has been in the pipeline for quite some time now, is expected to launch by February-end or early March. Going by the project name of D1, the 24-hour news and infotainment channel promises to jazz up things at local level with pacy and relevant programming.

Some other names under consideration for the NCR channel include D'Metro. Pointing out that the proposed channel will be targeting a different news segment besides politics, Sahara India Media and Entertainment senior vice president Ambikanand Sahay explained, "Political news is not the be all and end all. Our NCR-centric channel channel would cater to the needs of the capital's people in various ways."

According to Sahay, “The NCR news channel, using both English and Hindi languages, would see a wide canvas of news. Our aim is to provide information on shopping, entertainment, property and real estate, to name a few areas."

Still there is no denying that the proposed NCR channel, which may face competition from similar fare soon, is looking at being almost an upmarket TV equivalent of Delhi Times or HT City, the city-specific supplements that come with The Times of India or Hindustan Times respectively.

Sanjay Kaw, a former journalist with The Times of India, will head the NCR channel that will have a strength of nearly 140 professionals with about 30 news reporters. Pointed out Sahay, "Bright, young reporters, all below 28 years of age, with a modern mind-set would be the mainstay of D1."

The channel starts trial runs from today and will beam off the Asiasat 3S satellite. The channel is in the process of distributing the digital decoder boxes and SIME executives expect that over the next week to 10 days all the 114-odd cable networks in the NCR region would have been covered.

D1 would extensively use live feeds through OB vans, placed at strategic points in Delhi and elsewhere, to keep the viewer interest high, says Sahay.

In the recent past, the group launched 24-hour free-to-air regional news channel for Bihar and Jharkhand. This forms part of the Sahara Samay bouquet as the fourth news channel. The company plans to launch six more regional channels in 2005.



Latest Reads
Panchal helps Star Bharat top Hindi GECs across genres

Optimystix Entertainment’s Indian comedy sitcom Kya Haal Mr. Panchal on Star India’s FTA Hindi GEC Star Bharat has been amongst Broadcast Audience Research Council of India’s (BARC) weekly list of top-five Hindi GEC programmes in the HSM markets, more so during primetime. In week 49 of 2017:...

Television TV Channels Viewership
Green Gold’s golden Mumbai launch

MUMBAI: Green Gold Animation is all set to hit the green running with its new offshoot Golden Robot. The Rajiv Chilaka-run animation outfit has been wowing everyone with its deals for animation series with both Netflix and Amazon Prime.  But the occasion this time was the celebration of the launch...

Television Production House Film Production
Gujarat elections boost news channel ratings as Republic continues to lead English News

BENGALURU: Rahul Gandhi’s shenanigans and Narendra Modi’s sudden and unexpected belligerence at rallies leading up to the Gujarat state assembly elections have resulted in bolstering sagging news viewership, especially for the English news genre. According to Broadcast Audience Research Council of...

Television TV Channels News Broadcasting
Sunny Leone in Discovery JEET’s show Man Vs Wild

Sunny Leone will be displaying her adventurous side as host of the mega-popular survival series Man Vs. Wild. The iconic series will telecast in Hindi on the soon-to-be-launched GEC Discovery JEET. The new GEC will premiere in the second week of February 2018 and the series will feature the...

Television TV Channels GECs
Times Now appoints Sujeet Mishra as marketing head

Times Network, part of India’s media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as head of marketing, Times Now.

Television TV Channels People
Experience space with BBC's new VR experience

The BBC is giving you a chance fly. Home - A VR Spacewalk is an interactive virtual reality (VR) experience launched today for the HTC Vive and the Oculus Rift, and is available to download for free via the Steam Store and the Oculus Store.

Television TV Channels Factual & Documentary
Sony BBC Earth presents the Best of 2017

Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18 December 2017, every night at 7 pm and 11 pm.

Television TV Channels Factual & Documentary
Increased revenue from traditional media boosts Shemaroo numbers

Integrated media content house Shemaroo Entertainment Limited (Shemaroo) reported 18.3 percent higher year-on-year (y-o-y) consolidated total revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18, the quarter under review) stood at Rs 1,345.7 million as compared with Rs 1,138.6 million in...

Television Production House Film Production
21st CF spins-off into new live news & sports co Fox

MUMBAI: After the blockbuster acquisition of 21st Century Fox by The Walt Disney Company, the former has announced that it will spinoff into a new brand Fox’ that will seek to replicate its own success in the newly focussed verticals of live news and sports brands. Using fiscal 2017 as a base, the...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories