DK Pandey to head Sahara news project

MUMBAI: Sahara India Media & Entertainment (SIME) seems to be making a serious attempt at pulling up its socks and make a fight of a seemingly losing news battle.

With a view to beef up the channel management of its news channels --- five at the moment, including the national news channel --- Sahara has roped in a media veteran in DK Pandey as senior vice-president.

Pandey, whose appointment comes into effect from 28 January, will be overseeing the overall management of the existing and future news channels, apart from being the head of all Sahara media properties' bureaux.

He has also been named to undertake the areas of content pertaining to broadcast as well as the print medium.

Pandey will be reporting to SIME senior vice president and former print medium journalist Ambikanand Sahay.

Contacted by today, Sahay, who has had a long stint at The Times of India in various senior positions, says, "Mr Pandey is a seasoned professional who has the right sort of experience to undertake the mandate given to him."

Sahay pointed out that all the bureaux of Sahara properties --- both TV and print --- have now been merged to bring in a synergy. This also means that all channel and bureau heads will be reporting to Pandey.

Pandey is an alumina of the Indian Institute of Technology, Kanpur and Indian Institute of Management, Ahmedabad. His association with media companies includes heavyweights like Times of India, Zee Telefilms (where he headed MSO Siti Cable at one time) and Reliance Infocomm. At Reliance, Pandey spent spent several years and is considered to have been part of the core team that set up Reliance Infocomm.

The appointment of Pandey is significant as it points to the renewed efforts being put in to beef up content and other aspects of marketing and distribution. Recently, as reported by, SIME got itself a senior distribution professional, Tapas Roy, from Siti Cable.

Roy had been recruited to look after the north and eastern markets, but after the departure of Mohan Raj, who looked after the western and southern markets, Roy has been named the national distribution head for all Sahara channels, including the entertainment one.

Latest Reads
Amazon most advertised brand in BARC week 41

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
No changes in Bhojpuri, Kannada, Marathi segments in BARC week 41

In the Bengali space, Jalsha Movies and Colors Bangla swapped their third and fourth positions in BARC data week 41. No changes were observed in the Bhojpuri, Kannada and Marathi segments. Moreover, Gemini TV and Zee Telugu swapped their second and third positions in the Telugu sector. Flowers TV...

Television TV Channels Viewership
Anil Ambani’s Reliance sues NDTV for Rs 10,000 cr for Rafale coverage

NDTV has been sued for Rs 10,000 crore by Anil Ambani's Reliance Group in an Ahmedabad court for its reportage on the Rafale fighter jet deal. The lawsuit is filed against NDTV's weekly show, Truth vs Hype, which aired on 29 September.

Television TV Channels News Broadcasting
Republic TV leads English news genre in BARC week 41

Republic TV continued to lead the English news genre as per All India BARC data week 41. No changes were noticed this week in the English business news genre. Aaj Tak maintained its lead across every Hindi news genre for yet another week. Hindi news urban genre remained unchanged. Zee News dropped...

Television TV Channels Viewership
Star Utsav bags leadership in GEC (U+R) in BARC week 41

Star Utsav and Zee Anmol swapped their first and second positions in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 41 of 2018. Star Plus and Big Magic exchanged their eighth and ninth positions in the rural market. Star Bharat and Sony Sab swapped their fifth and...

Television TV Channels Viewership
Sony Pictures Networks India (SPN) extends exclusive television and digital rights partnership with ABB FIA Formula E championship

Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent - including India, Pakistan, Sri Lanka and Bangladesh.

Television TV Channels Sports
James Gough’s innovative idea will be incubated with the intent to prototype it at Formula 1®’s Media & Technology Centre

Formula 1® Managing Director of Motorsports, Ross Brawn, and Mercedes-AMG Petronas Motorsport Driver, Lewis Hamilton, today crowned James Gough the winner of this year’s USD $50,000 F1® Innovation Prize at the FORMULA 1 PIRELLI 2018 UNITED STATES GRAND PRIX in Austin.

Television TV Channels Sports
FLIX FIRST SCREENING: &flix makes October spookier with the multi-city theatrical premiere of Goosebumps 2: Haunted Halloween

&flix, the all-new destination for the most-awaited Hollywood blockbusters, brings the much-anticipated sequel Goosebumps 2: Haunted Halloween on Thursday, October 25

Television TV Channels English Entertainment
BIG Ganga Goes All Out to Delight Its Audience This Festive Season, Launches Engrossing Range of Shows

With the festive season right around the corner, BIG Ganga, the number one Bhojpuri channel in the Hindi heartland

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories