CNBC celebrates five years of success in India and launch of Awaaz

MUMBAI: 28 January was a day of double celebration for CNBC-TV18 as it completed CNBC's five years of Indian operations and also the the launch of Awaaz, India's first consumer channel in Hindi.

CNBC-TV18 has, over the last five years, held influential and powerful on-ground forums and awards. And through its diversity in programming it has unearthed the business dynamics of every sphere of life. The launch of the Hindi channel Awaaz is in tune with TV18's India strategy to provide an authoritative source for making informed decisions on investing, saving and spending to a wider audience.

The new channel was launched at the CNBC-TV18 India Economic Conclave 2005, which was held in the beginning of the year.

Awaaz appeals to viewers from different walks of life, broadly focusing on programs related to personal finance and markets, guidance on careers, education and consumer based programming which will help them make more intelligent choices. The channel also aims to be the one source for credible and timely information.

Awaaz will be distributed exclusively through a separate bouquet on Zee Turner that offers Pogo, HBO among other channels.

CNBC-TV18 vice president sales and marketing B Sai Kumar, who will oversee sales and marketing for Awaaz as well, said, "CNBC-TV18 has successfully maintained its position as India?s No 1 business channel for five years and aims to do the same with Awaaz. Awaaz will deliver an 'interested' and 'aware' set of prospects to advertisers, due to its editorial slant. It will have a much more involved, at the same time wide spread audience. Moreover with Awaaz, we aim to become India?s largest business and consumer network which will exploit inherent synergies."

Sanjay Hemadi has been roped in as AGM - sales and Ravi Narayan as regional manager for the South market. Ajay Chacko will continue as the head ? marketing and Zubin Driver will be the promotional and creative head for the network channel. On the other hand, Anil Uniyal and Monjit Sharma will head all the sales operations in the West and South and North and East respectively.

Latest Reads
Disney hoicks Uday Shankar to top job at Fox-Disney combined unit for APAC

MUMBAI - As part of the integration planning for the pending acquisition of Twenty-First Century Fox, Inc. (“21st Century Fox”-NASDAQ: FOXA, FOX), the Direct-to-Consumer & International (DTCI) segment of The Walt Disney Company (NYSE: DIS) today announced plans for the strategic alignment of...

Television TV Channels News Broadcasting
Discovery strikes agreement with European Tour to expand GOLFTV portfolio and establish the ‘digital home of golf

Discovery and the European Tour have announced a new partnership that will see GOLFTV continue to expand its portfolio and move towards becoming the established ‘digital home of golf’ for fans around the world.

Television TV Channels Factual @ Discovery

CNN and Cartoon Network won eight honours – also known as “Goddess of Creativity” wins – at the Asian Academy Creative Awards on December 6, the region's version of the International Emmy Awards.

Television TV Channels Kids
Uncover the enthralling journey of the most notorious drug lord on HISTORY TV18 HD’s ‘The Rise & Fall of Pablo Escobar’

Pablo Escobar’s belief that “Life is full of surprises, some good, some not so good.” forms the basis for a thrillingbiography of the world’s most infamous drug lord.

Television TV Channels Factual @ Discovery
Mumbai, Gear Up For DreamHack - The World’s Largest Gaming Festival

Starting 21st December, get ready to experience the world’s largest gaming festival – DreamHack, right here in Mumbai

Television TV Channels News Broadcasting
DISCOVERY channel to premiere ‘Extreme Jobs with Tim Kennedy’ from 17th December

Discovery Channel to premiere no holds barred series EXTREME JOBS WITH TIM KENNEDY hosted by Special Forces Sniper and fearless Green Beret, Tim Kennedy.

Television TV Channels English Entertainment
EPIC To End The Year On A Special Note

India’s leading Hindi infotainment channel continues to strengthen its position in the infotainment genre through innovative and engaging programming. EPIC Channel is bringing two new special shows – a war documentary ‘Sentinels of the Snow’ by Maj. Gen. G.D. Bakshi and a glimpse into the lives of...

Television TV Channels Factual @ Discovery
TV still has headroom for monetising from underpenetrated areas

With the advent of OTT platforms, technological disruptions and change in content consumption trends, traditional linear TV has been facing a difficult time. Moreover, demonetisation and inclusion of GST also came as additional challenges in the recent past, with effects that lingered for long,...

Television TV Channels GECs
Times Network sets India’s $5 Trillion growth agenda through the 5thedition of ‘India Economic Conclave 2018’: Day 1

Times Network, a part of India’s largest media conglomerate, The Times Group, commenced its signature event, India Economic Conclave 2018 in its 5th edition in Mumbai today.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories