Television

Mediacom, HBO expand distribution agreement

MUMBAI: Mediacom Communications Corporation, through its operating subsidiaries and Home Box Office announced that they have expanded their carriage agreement for HBO and Cinemax and the core HBO and Cinemax digital packages offered by the premium network.

The long-term agreement includes the distribution of the subscription video on demand (SVOD) services, HBO On Demand and Cinemax On Demand; as well as high definition channels like HBO HD and Cinemax HD.

Mediacom Communications will include HBO On Demand and Cinemax On Demand at no additional charge to HBO subscribers of its Digital Star Paks featuring HBO and Cinemax in areas that Mediacom offers on demand capabilities and in additional markets as they are launched.

HBO On Demand offers subscribers unlimited access to HBO's award-winning original programming as well as Hollywood theatricals. Cinemax On Demand offers the best films from the big screen, drawing from the biggest premium television movie library. Both services allow consumers to fast-forward, rewind and pause the programming at will.

The HBO HD and Cinemax HD services mirror the main channels, providing 75 per cent and 70 per cent of daily programming in true high definition, respectively.

Both HBO HD and Cinemax HD will be accessible in markets where Mediacom offers its HDTV service and will continue to be rolled out to customers as the services become accessible in additional markets.

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