Television

Reality TV guru Mark Burnett invites fans to jump in

MUMBAI:: Have a fresh spin on a reality TV show? Here's your chance to pitch it to the 'Hollywood Hitman' who pioneered the genre.

Beverage brand Bass has teamed up with Mark Burnett who created hits like Survivor and The Apprentice. The promotion seeks to inspire fans in the US to jump in and make their mark.

The Make Your Mark promotion will run in the US up till 31 March 2005. Entrants can log on to www.Bass.com and submit their idea for a reality TV show. Based on the originality, creative execution and entertainment value of the concepts submitted, Bass will select three finalists -- one of whom will be awarded a cash prize of $10,000. All three finalists win the opportunity to meet with Mark Burnett in person later this year and hear from the master what makes great reality TV.

InBev USA imports the Bass brand. Its director of marketing-European Brands Victor Melendez said, "The Bass drinker is one who is always reaching for greatness, aspiring to achieve his personal, professional and life goals.

"Who better than Mark Burnett, who created the cultural phenomenon of reality unscripted drama and whose new motivational book is entitled Jump In Even if You do Not Know How to Swim, to exemplify the brand's personality?. Burnett knows better than anyone that jumping into life with both feet first isn't always easy -- in his pursuit of success, he has taken countless chances and flirted with outrageous failure dozens of times. But in the long run, he notes, the rewards are so much greater for the risk."

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