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The episode of Dora's Pirate Adventure became the series'
highest-rated special ever. The show, launched five years ago, has
aired 10 specials till date. Dora's Pirate Adventure, aired
on 17 January, averaged a 12.5/1.5 million kids 2-5, up 42 per cent
over last year's like time period. With total viewers, the special
averaged 3.4 million persons 2+, up +15% from last year.
For the uninitiated Dora the Explorer is a play-along, animated
adventure series. Dora is a seven-year-old Latina heroine whose
adventures take place in an imaginative, tropical world filled with
jungles, beaches and rainforests. Dora explores her world just as
preschoolers do everyday. The show is designed to actively engage
its audience in an interactive quest using a variety of learning
techniques.
In the ratings busting special Dora, Boots, Diego and the rest
of their pals plan to put on a big musical pirate show for an audience
of their family and friends. Just as the play is about to start,
the Pirate Piggies sail in and take their treasure chest filled
with costumes.
Dora and her friends then set off on an adventure to get their
pirate costumes back so the show can go on. They sail across the
Seven Seas and through the Singing Gate on their way to Treasure
Island, all the while singing catchy tunes that kids will love.
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