Balaji Telefilms to launch shows across genres

MUMBAI: As the `K' mania continues; the coming months will see a lot of action from the Balaji Telefilms stable. While the production house is in the process of giving finishing touches to its new film venture Kyaa Kool Hai Hum directed by Sangeeth Sivan; it also continues to work towards its new shows due to be released across various genres on different channels.

Coming up, among other shows, is a format programme like X Files. Offering a sneak peek on the new shows lined up across various channels, Balaji Telefilms creative director Ekta Kapoor said, "This year we are looking at doing different genres across channels. To begin with, we are in the process of working on Kaisa Ye Pyaar Hain for Sony. We also have two shows for Star One, a proper format show like X Files and a comedy." More immediately, Balaji's new soap Kkavyanjali is set for release on 25 January on Star Plus.

Speaking exclusively to on the sidelines of a press conference to promote the music of the film by British Asian superstar Jay Sean, Kapoor said, "After saas-bahus, I am doing a sex comedy. With this film I've looked at the funny side of sex. It's a film for the younger generation, and I just hope and pray that it is accepted by the audiences."

Shedding light on the future plans for her company, the Queen Bee of soaps said, "Television is our bread and butter, but we will continue to make films at Balaji. And this despite the fact that my earlier films which were mostly thrillers did not rake in the moolah."

She, however, refused to reveal the financial details of the films. When queried about the deal between Balaji Telefilms and Pritish Nandy Communications to co-produce films, she said: "We are in the process of talking to a lot of people in the movie content business because the logistics of the whole business have to be worked out. It, after all, has to be a profit making venture." Sources close to the production house, however, confirmed that the co-produced movie was slated for release in the third quarter of the year.

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