Television

Zee Cinema lines up ground activity on movie fest

MUMBAI: Zee Cinema which has launched its three month long film festival - Shaniwar ki raat Amitabh ke saath - has now lined up a ground activity to push one of the blockbuster movies they are showing.

Ahead of the screening of the blockbuster movie Coolie, the channel will conduct an on-ground activity through which it will entertain coolies of Mumbai (Dadar, VT & Mumbai Central), Kolkata, New Delhi, Ahmedabad and Lucknow. Two days prior to telecast for one entire day, all coolies at these railway stations will be invited to participate in exciting fun games like dart throwing, target shooting, target being the villain in the film Coolie, arm wrestling and others.

The following are dates for the ground activity at railway stations.

Mumbai

1) Bombay Central 5 January

2) Bandra Kurla Terminus - 6 January

3) CST - 7 January

Delhi

1) New Delhi- 6 January

2) Nizammuddin - 7 January

Lucknow -7 January; Kolkata -Howrah Station - 7 January; Ahmedabad - 7 January

Winners of these games would win exciting prizes. The main objective of this activity is to interact with the Coolies at their work place and bringing into their lives, a day filled with fun and laughter, to conduct exciting and interesting games, through which they can win prizes and most importantly by making them feel wanted and cared for and appreciated by the Society at large and Zee Cinema, informs an official release.

Speaking about this activity Zee Cinema business head Bharat Ranga offers, "We at Zee Cinema strive to bring the best to our viewers. Be it in terms of the movies we acquire like Naseeb, Mard, Coolie, which have never been shown on C & S before, or the ground activity we do. There is a humungous amount of work involved in coordinating a ground activity for coolies across 5 major cities, but we would like to celebrate a big film like Coolie with the people it is all about."

The ongoing Amitabh festival - Shaniwar ki raat Amitabh ke saath, which was launched on 4 December 2004, is a massive success with viewers clamouring for more, claims the channel. The festival is being communicated on air through innovative promos creating immense nostalgia amongst all Big B fans linked with a conscious 3 month long off air activity - SMS Big B, creating tremendous viewer interaction.

The movie Naseeb was the highest rated movie across all Hindi movie channels in the entire week with a 2.39 TVR, while Mard received a 2.19TVR, the channel claims quoting TAM. The festival has gained immense popularity with viewers. Films like Aaj Ka Arjun & Akayla, which have been telecast earlier, have garnered great ratings of 1.15 & .8 TVR respectivelyl, the release adds.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Bert_Habets.jpg?itok=_3lbVIV6
RTL Group restructures top management

MUMBAI: There’s change at the top at RTL Group–which owns Fremantle Media and operates a clutch of 61 TV channels–including RTL CBS and RTL CBS Extreme–and 30 radio stations in Europe. At his own behest, Guillaume de Posch will step down as co-CEO of RTL Group, effective 1 January 2018. He will...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/james.jpg?itok=rGws6itt
Disney expected to announce 21 CF buyout tomorrow: media reports

The Mouse House is closing in on the Fox. Media reports have emerged that Disney’s bid to acquire the Murdoch-owned 21st Century Fox (21 CF Fox) group’s entertainment assets is near closure. The price being talked about is anywhere between $60 billion and $68 billion and an announcement is...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/zee-tamil.jpg?itok=zryzfAwz
World television premiere of Maragadha Naanayam on Zee Tamil

Zee Tamil announced the world television premiere of critically acclaimed Maragadha Naanayam – the fantasy-comedy-thriller film that features Aadhi Pinisetty and Nikki Galrani on Sunday, 17 December at 4:00 PM only on Zee Tamil. Written and directed by ARK Saravan, the movie is a perfect blend of...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/colp.jpg?itok=xKojrAKq
Republic TV to track real-time data for Gujarat elections

MUMBAI: Republic TV has partnered data-science company Gramener to track real-time data, along with analysis, during the Gujarat elections. According to a release sent by Republic TV, “Gramener will help enhance the visual look both on-air and on Republic’s digital platforms to present the data in...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/nakul1.jpg?itok=n95iPoI2
Nakul Chopra is new BARC chairman

MUMBAI: Nakul Chopra, currently president of Advertising Agencies Association of India (AAAI) and senior advisor of Publicis Communications, has been elected as the next chairman of BARC India. Chopra succeeds Viacom18 group CEO Sudhanshu Vats, who has completed his one-year tenure as chairman.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/nitin.jpg?itok=w3KFq-K3
Nitin Kukreja joins iQuest

Former Star India sports head Nitin Kukreja has joined iQuest Enterprises as its chief executive officer. Kukreja had left Star in March this year. IQuest is an enterprise of Nimmagadda Prasad, the former owner of the Maa TV group, who has multiple business interests ranging from infrastructure to...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/sun.jpg?itok=qmg25IGp
Sun TV's unassailable lead continues, while Zee TV leads Hindi across genre

BENGALURU: The Sun network's flagship Tamil general entertainment channel (GEC) Sun TV continued its lead in ratings across all GECs on Indian television for week 48 of 2017 (25 November to 1 December 2017) according to Broadcast Audience Research Council (BARC) weekly ratings data

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/vikas.jpg?itok=zxlytGcp
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/nba_0.jpg?itok=C2zPkp_A
Mairu Gupta and the art of building the NBA in India

MUMBAI: For basketball fans worldwide, the US National Basketball Association (NBA) represents the mecca of the sport. But in India, the NBA has had its task cut out, what with cricket presenting a near impenetrable line of defence.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories