Television

Color Chips brings 2D animation series on ETV

MUMBAI: Hyderabad-based Color Chips India Ltd (CCIL), an integrated animation designs solution company, has sewed a deal with ETV Networks for airing the 2D animated television serial, Caper Town Cops.

The deal, marking the entry of Caper Town Cops in India, envisages sharing of the revenue on a 50:50 basis. The animation series will run across the ETV Network in various languages channels such as Marathi, Gujrathi, Kannada, Oriya and Bengali.

ETV Network has a one-time telecast rights of the series. Slotted for the primetime band, this series has 17 episodes and half hour serial is tentatively scheduled to go on air mid-feburary.

The animation series chalks out a story about a toony, in coastal city with an old fashioned feel, all owned and neglected by Mayor Kickback.

As the show marks its entry in India, it is distributed by Color Chips and produced by German based B KN International. The company holds the distribution rights for the animation series for Asian countries such as Japan, South Korea, Pakistan, Turkey, Vientnam, Fiji and amongst others.

ETV gets the distinction of airing the series for the first time in India and the network will be dubbing the original English language series in Indian regional languages.

The animation solution provider Color Chips holds the distribution and telecast rights of the property. Highlighting the reason behind selecting ETV Network, Colour Chips executive director Y. Suryanarayana said, "The network has better reach and vast viewership. Moreover, ETV network?s animation content has been doing well."

Suryanarayana further added that the company was looking for a prime time slot and the response from other networks had ?not been encouraging."

With an eye to maximise revenues, Colour Chips also has plans to get into merchandising activity as it has the mandate to licence for this purpose the series characters.

Pointing out that the merchandising activities would be kicked off after the telecast of the 2D series over ETV Network, Suryanarayana explained, "Although the process of merchandising is at a nascent stage in India, unlike foreign countries, we do see Pokemon and other cartoon charcaters doing well after being marketed well. So, there is some scope.?

Attempts by indiantelevision.com to contact senior executives in ETV Network regarding the developments proved futile till the time of filing this report.

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