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The animation series chalks out a story about a toony, in coastal
city with an old fashioned feel, all owned and neglected by Mayor
Kickback.
As the show marks its entry in India, it is distributed by Color
Chips and produced by German based B KN International. The company
holds the distribution rights for the animation series for Asian
countries such as Japan, South Korea, Pakistan, Turkey, Vientnam,
Fiji and amongst others.
ETV gets the distinction of airing the series for the first time
in India and the network will be dubbing the original English language
series in Indian regional languages.
The animation solution provider Color Chips holds the distribution
and telecast rights of the property. Highlighting the reason behind
selecting ETV Network, Colour Chips executive director Y. Suryanarayana
said, "The network has better reach and vast viewership. Moreover,
ETV network’s animation content has been doing well."
Suryanarayana further added that the company was looking for a
prime time slot and the response from other networks had “not been
encouraging."
With an eye to maximise revenues, Colour Chips also has plans to
get into merchandising activity as it has the mandate to licence
for this purpose the series characters.
Pointing out that the merchandising activities would be kicked
off after the telecast of the 2D series over ETV Network, Suryanarayana
explained, "Although the process of merchandising is at a nascent
stage in India, unlike foreign countries, we do see Pokemon and
other cartoon charcaters doing well after being marketed well. So,
there is some scope.”
Attempts by indiantelevision.com to contact senior executives in
ETV Network regarding the developments proved futile till the time
of filing this report.
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