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Sahara Media and Entertainment senior vice president Ambikanand
Sahay formally launched the channel, which was running on test signals
up till today. Sahara Samay vice president-news Prabhat Dabral,
Sahara Media and Entertainment vice president-sales Monica Srivastava,
principle officer CB Singh were also present on the occasion.
Sahay said that Sahara Samay Bihar and Jharkhand would not only
telecast hard news in its true shade and form but also reflect the
aspirations of the people of the two states. "In fact, no news
worth the name- good, bad or sad- would go uncovered," he said,
adding that the idea was to give people of Bihar and Jharkhand a
livewire, dynamic channel, which will be truly theirs.
National and international news apart, the channel will cover news
from almost every nook and corner of the state through its wide
network of over one hundred correspondents. The channel has seven
major bureaus manned by experienced reporters and equipped with
state-of-the-art machinery for live coverage.
Explaining the strong trend in regional viewership in India, Dabral
said, "Sahara has pioneered the concept of regional channels
in the Hindi belt and is giving tough fight to the national channels.
With an unparalled network spread across the country, state of the
art technology and over a 1000 journalists we plan to replicate
the success, achieved in UP, MP and Bihar."
"The channel has been launched at an appropriate time before
the Bihar elections. It will have a host of programmes capturing
the actual action from the election arena with in-depth analysis
of the events happening in and around Bihar and Jharkhand,"
he added.
According to Sahara India Pariwar head corporate communication
Abhijit Sarkar, "Sahara Media and Entertainment Ltd. has already
established itself as the leader in the media industry. With the
launch of several regional news channels, we endeavor to provide
quality and accurate news from every corner of the country to all
its citizens. We have always been the voice of the people and will
continue doing so in future too."
Sahara Samay Bihar and Jharkhand will have a total of seven bureaus
with five bureaus at Bihar in Patna, Muzaffarpur, Gaya, Purnea,
Bhagalpur and two at Jharkhand in Ranchi and Jamshedpur. The bureaus
in Bihar and Jharkhand apart, the Sahara Samay network has the benefit
of having as many as 38 powerful satellite connected field stations
spread across the country.
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