Television

ZOOM to go global in 2005

MUMBAI: A lot's happening on the Zoom front. After consolidating its distribution, India's first glamour & lifestyle channel from the Bennett Coleman & Company stable is all set to woo NRI Indian audience across the world.

To put things in perspective, as per the Connect TAM report Zoom's connectivity has taken off in the last two months. At current levels of nearly 50 per cent connectivity, Zoom can be watched in nearly 22 million. households out of the 43 million C&S households in India.

Speaking to indiantelevision.com, Apurva Purohit, COO (Television), The Times Group said, "Apart from working towards reaching out to more people in India, we are also looking at beaming the channel in other parts of the world. In the next three to six months we propose to take the channel to countries in the Middle-East, Australia, UK; where the NRI audiences are definitely hungry for entertainment news."

As of now the channel is being distributed as a standalone channel. Says Purohit, " The decision has been taken from a long-term perspective. As of now it makes more sense for us to have it as a stand alone channel and sell it as a product. As we go along, and launch our other channels (the Spiritual and the Business) the company may have its own bouquet in the future."

Denying media reports claiming that the channel is up for sale Purohit asserts, " There is no truth in the report. On the contrary work is in full progress for our other two channels."

The channel is also beefing up its programming. Elaborating on the new shows being lined up by the channel, Aparna Pande, Programming Head, Zoom said, " We are launching a new show called PoPCorn, which altogether is on a different pitch. The show will cover the daily happenings of not just Bollywood but even the television industry. So, viewers will also get to see a lot of television stars on this show."

Apart from this the channel has also relaunched its big ticket show called Page 3 with a new set and new anchors. The show which has a daily round up of parties has also emerged as a slot leader in the niche entertainment genre in 6 Metros during the week ending December 18, ahead of MTV, Channel V, Zee English, Star World, AXN and Discovery Travel & Living.

Refusing to divulge any figures, the company claims to have been building its base of advertisers. "Currently, over 40 advertisers are on board, and another 20 are in the process of signing up," reveals Purohit.

Meanwhile, the channel has started on its on-ground marketing campaign with its two shows 'Ek Rahe Vir' and 'Dance Divas' which were extended to live ground activities. After Mumbai, the event is now being taken to Bangalore and Delhi. The event was brought in association with Chantilli Red and White from Chateau Indage and Spykar as a cosponsor.

As far as viewership goes, Zoom has been on a steady rise since the channel launched in Sep 2004. As per TAM Peoplemeter, the reach figures for Zoom have been looking up, week after week. Upto Dec 25, 2004, the channel was already sampled by 39% of SEC AB 15-34 audiences in Hindi-speaking markets (1 mn+). The reach numbers of Zoom are higher than those of established niche channels like ETC, Zee Movie Zone, Star World, Headlines Today, Zee English, Zee Music, CNBC TV 18 etc.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/children.jpg?itok=0w-PSLPz
Excitement Tenfold as Nickelodeon India Brings a Week of fun to celebrate children’s day

The memories that we make as children always set path for the adult in us.  Nickelodeon, India’s leading kids’ entertainment franchise by Viacom18

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/animal-planet.jpg?itok=GK2QBFXl
The Irwin Family -Terri, Bindi and Robert - come home to Animal Planet in ‘CRIKEY! IT’S THE IRWINS’ which premiers in India on November 15 at 9 PM IST

Lace up your boots because you’re about to embark on the journey of a lifetime with the family that’s bringing khaki back.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/aib.jpg?itok=V7Hl7Z48
OBESITY AMONG DIABETICS ON THE RISE IN URBAN INDIA, new study finds

MUMBAI: A new study on type 2 diabetes (T2D) patients in India finds that obesity among diabetics is on the rise. The same study also revealed that majority of patients prefer to have fewer large meals as opposed to more frequent small meals which are more diabetes friendly The results are part of...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/powerpuff.jpg?itok=apUe6L69
Cartoon Network celebrates 20 years of heroic supremacy of The Powerpuff Girls in November

Cartoon Network, home to the three fabulous superhero sisters, Blossom, Bubbles and Buttercup rings in 20 glorious years of ‘The Powerpuff Girls’ this November. Cartoon Network India along

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/eros.jpg?itok=DHq91esu
Eros International acquires highly anticipated Telugu film Amar Akbar Anthony

Eros International Media Ltd, a leading global company in the Indian film entertainment industry, in association with Mythri Movie Makers will be releasing Telugu action entertainer Amar Akbar Anthony.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/Republic-TV.jpg?itok=OJBUea4v
Republic TV continues to dominate English news genre: BARC week 44

In the Hindi news (U+R) genre, Zee News climbed two slots to the third position in week 44 of BARC ratings. Aaj Tak yet again stood on top in all the three genres. Republic TV continues its dominating streak in the English news genre.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/13/zee.jpg?itok=Rw8Tfbjd
Essel Group engages Goldman Sachs to sell half its stake in Zee Entertainment

Mumbai: 13th November 2018, Subhash Chandra and family along with its advisors met in Mumbai over the Diwali weekend to undertake a strategic review of its businesses in view of the changing global media landscape. The strategic review underscored the importance of technological advancements such...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/royal.jpg?itok=vr3HaK3M
Get ready to go on a Royal Journey with FYI TV18’s ‘Royal India with Samira’

Ever wondered what Maharaja’s at their Royal palaces eat for their dinner? From understanding what all goes into the making of a royal meal to stealing some royal recipes, Samira is all set to take you for a Rich Food adventure.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/tv18.jpg?itok=4-icZlm3
HISTORY TV18 presents ‘Grand Central Stations’ premiering this Diwali at 8PM

Grand Central Stations premiering on November 7th at 8:00 PM on HISTORY TV18invites viewers to discover a symbolic stationthrough the eyes of an outsider who wants to understand the nation’s history.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories