The battle is on, Star Movies fires the first salvo

MUMBAI: Its only two weeks into the new year and the battle for supremacy in the English movie channel space is already on the boil. Star Movies has fired the first salvo, asserting its dominance.

Quoting Tam data c&s 4+ SEC A,B 5 Metros (excluding Chennai) the channel has stated that its New Year's Eve initiative, the premiere of the Bond film Die Another Day, which aired twice on 31 January 9 pm onwards successfully captured four million viewers.

For the week 26 December 2004 - 1 January 2005 the channel had the top eight movies among English movie channels - HBO, AXN, ZMZ and Hallmark. While the legendary spy flick Die Another Day clicked a rating of 0.82, the monster power of the dinosaur didn't prove as strong as ever. The Lost World on HBO, which aired for the umpteenth time, squeaked at 0.64.

HBO makes an entry at number nine with a 0.34 rating for a Spiderman rerun. AXN is at number 10 with the show 30 Seconds To Fame.

An overview of all India scenario reflects Star on the top with its top five titles. Speaking on the performance Star India senior VP, content and communications Ajay Vidyasagar said, " Inspite of all the hype of going out on New Years' Eve, Star Movies did manage to entice a chunk of its viewers to catch the blockbuster premiere. We had a 70 per cent channel share for that week. And when I say four million viewers tuned in for Die Another Day it means that those many people saw the film for at least five minutes.

"And being a Bond flick the 'stickiness' factor has to be high. Therefore not many people would have switched us off. We also held a contest for Die Another Day across Asia and have so far counted over 400,000 entries. A rejig in our programming strategy in October with The Big Two initiative has started to bear fruit."

Vidyasagar added that each year the channel airs at least 24 new titles that ride on the blockbuster variety. He added that negotiations for Gurindher Chaddha's Bride And Prejudice were still on.

As had been reported last year by Star Movies is targetting a 40 per cent growth in ad revenue for this fiscal. Vidyasagar maintained that most of Star Movies' inventory is sold independent of the other channels including Star World.

It remains to be seen as to what kind of a rejoinder HBO, which had won the Indian Telly Award for Best English Movie Channel last year, offers.

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

Whether businesses and industries practice their art of selling fairly although they have 'Fair Practices' training during the academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India.

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories