MUMBAI: Zee Networks has gone the telephony way to raise funds for the tsunami victims. The network has associated with BSNL and MTNL for an initiative where the billing amount for a call to a particular number will be donated to the Zee relief fund to the Prime Minister's National relief fund.

Interested individuals across India can contribute to the relief fund by making a call to the number 190 2424 500500 from an MTNL or BSNL landline or WLL phone. The billing amount for a one-minute local call will be forwarded to the relief fund.

Zee has also partnered with mobile service providers Hutch, Airtel, Idea and Spice Telecom for another initiative. Here, customers can contribute up to Rs. 100 by sending an SMS typing ERF to 7575. A user who doesn't have Rs. 100 as balance in his account can contribute the existing balance amount.