MUMBAI: Spanish Broadcasting System, Inc. has acquired KRZZ 93.3 FM serving the San Francisco market from Viacom's Infinity Broadcasting. Under the terms of the strategic alliance between Viacom and Spanish Broadcasting System, Infinity merged 93.3 FM into SBS in exchange for an approximate 10 per cent equity interest.

Infinity also received warrants that will allow it to increase its equity stake in SBS by approximately another 5 per cent. Through the reformatting of 93.3 FM, SBS now owns and operates the single most powerful Spanish-language radio station in the Bay area.

Spanish Broadcasting System is the largest Hispanic-controlled radio broadcasting company in the United States. After giving effect to the proposed pending divestiture, the Company will own and/or operate 20 stations in the top Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, including the top rated Spanish-language radio stations in America among its heritage brands.

In addition, SBS entered into a cross-promotional agreement with CBS Television and Viacom Outdoor whereby the three business units agreed to work together to more effectively market their respective properties.

Infinity's in-house marketing and sales group, will partner with SBS and work towards increasing both companies' national and regional advertising revenue, informs a company release.