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Earlier this month, the Supreme Court had dismissed Zee's petition
but suggested that a lower court could take up such cases under
Article 226.
Zee's scrip reacted positively to the court's verdict today, moving
up by two per cent to Rs 154.75 at the time of filing this report.
In case the Madras high court case drags, the board could revisit
an earlier proposal it had been considering, which envisaged producing
the cricket matches itself, buying time on a channel for telecast
like producers of sponsored serials on Doordarshan do and then market
the commerical time itself.
Also Read:
Cricket:
Zee moves Madras High Court
BCCI
not a 'State': Supreme Court
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