Television

Tara exits general entertainment; to launch news, music channels

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/04/20/Zee%20Bangla.jpg?itok=7j6z7cJ5

MUMBAI: Rathikant Basu-promoted Broadcast Worldwide is set to launch news and music channels on 21 February as its general entertainment channel Tara Bangla has decided to call it quits.

Tara News will replace Tara Bangla on the distribution space and will be uplinked from its existing VSNL facility. Tara Muzik, on the other hand, will temporarily uplink from Bangkok till it obtains the uplinking permission from the information and broadcasting ministry.

"We were already airing eight hours of news and current affairs programming on Tara Bangla. The experience will help us to launch a 24-hour news channel. There is a wide interest in news and there is no specific channel to cater to this growing audience," says Tara executive vice president and Tara News head Dr. Amit Chakraborty.

The exit of Broadcast Worldwide from the general entertainment space comes in the wake of stiff competition from rival channels like ETV Bangla, Alpha Bangla and Doordarshan's regional channel. Sun Network is also planning to launch Surjo in this segment.

"Soaps have become a costly proposition in the Bangla market. One episode costs us Rs 50,000 on an average. With this money, we can easily produce about five to six episodes of non-fiction progamming," says Chakraborty.

Broadcast Worldwide's decision is also aided by the fact that it had more success with its non-fiction programming. "Our core strength has been non-fiction programming. During the last five years, the channel has got its highest TRPs from non-fiction programmes," says Chakraborty.

Tara News will have hourly news bulletins throughout the day, punctuated by current affairs and other news-based programmes. Each news bulletin will be of thirty minutes duration. The focus will be on live programming with a daily dose of six to seven live current affairs shows. The channel will dish out live reports from the stock market.

The news channel segment in West Bengal is being eyed by major broadcasters. Star and Sahara are finalising their plans to enter the Bangla news market.

Tara Muzik will primarily be a music channel but will also air movies and telefilms. Broadcast Worldwide has acquired 50 movies and has a library of 100 telefilms. "We also have access to 350 movies and are producing eight telefilms a month," says Chakraborty.

The music channel, to be headed by Dr. Chhanda Guha, will also air live music contests and concerts. But this can happen only after the channel obtains clearance to uplink from India.

Tara has three studios in Kolkata, two of which will be utilised for the news channel. Tara will also be formally launching Radio Tara and the Tara Music label on 21 February.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/23/KANAN.jpg?itok=xIlOrlYR
Disney's Kanan Dave to join digital agency Entropy

The Walt Disney director music and marketing Kanan Dave is all set to join Reliance entertainment co-owned digital marketing agency Entropy.

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/23/MPAA.jpg?itok=ChNeCzVs
MPA report: media rights for Cricket to reach us$2 billion worldwide by 2021

Global media rights for cricket topped US$1 billion for the first time in 2018 and will likely top US$2 billion in 2021, according to a new report published today by Media Partners Asia (MPA).

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/23/Mehraj_Dube.jpg?itok=-MYzge9s
Zee Media VP Mehraj Dube joins ABP News

Zee Media VP Mehraj Dube, that was responsible for managing branding and product innovation activities, has now joined ABP News as head of marketing.

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/23/1.jpg?itok=CdR4IIyx
TRAI tariff order will help increase ZEEL's earnings from under-monetised regions: CMO Prathyusha Agarwal

The Telecom Regulatory Authority of India (TRAI) has successfully rolled out its new tariff order (NTO) with the underlying objective of making the system more transparent and effective, giving the consumer the choice of channels as per their requirements and budgets.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/star.jpg?itok=qWtmH1Ce
Star Re.Imagine awards 2019 are back

One of the most sought-after awards recognizing creativity and innovation in the use of integrated media in advertising– Star Re.Imagine Awards are back in a bigger and better avatar.

Television TV Shows Awards
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/kungfu.jpg?itok=GkofmiQx
To be released Chhota Bheem Kung fu Dhamaka movie, now launched as an exciting mobile game

Ahead of the release of Chhota Bheem’s next titled Chhota Bheem Kung Fu Dhamaka the makers Green Gold Animation has come out with a very interesting mobile game that is going to be an absolute delight for fans of Chhota Bheem.

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/AXN.jpg?itok=XfwkvYPL
SPN English Cluster celebrates World Book Day

“That’s the thing about books, they let you travel without moving your feet.” – Jhumpa Lahiri

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/ekladki.jpg?itok=B9yZexse
Witness an unconventional love story with ‘Ek Ladki Ko Dekha Toh Aisa Laga’ only on Sony MAX

With a fresh take on contemporary romance, ‘Ek Ladki Ko Dekha Toh Aisa Laga’ broke away from the conventional clichéd love stories portrayed in Bollywood

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/republic.jpg?itok=pallBo7p
Republic TV back on top as most watched English news channel

In week 5 of 2019 (Saturday, 26 January 2019 to Friday, 1 February 2019), the last week that Broadcast Audience Research Council of India (BARC) had published data on its website before the implementation of the new tariff regime, pubcaster Doordarshan’s English News channel DD India had sprung a...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories