Television

Telethon concert Help! gets overwhelming response

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/04/14/the%20help.jpg?itok=p5lnTJJw

MUMBAI: What a night. And the fact that it was for a great cause made it even better. The 'HELP! Telethon Concert': an event that brought together television and film stars in aid of the victims of the Indian Ocean tsunami disaster was a resounding success.

Billed as the biggest ever fund raiser in South Asia, the concert, organized by the Film and Television Producers Guild of India in association with the Indian film and television industry, was held at the MMRDA grounds at the Bandra-Kurla Complex in Mumbai on 6 February. All proceeds from the effort went towards the Prime Minister's National Relief Fund a/c HELP.

At the time of filing this report 80,000 SMS pledges had been logged that raised Rs 800,000 (Rs 10 per SMS). On HelpTelethon.Org, viewers could also bid as part of this unique and unprecedented experience. Among the bids the event had logged in thus far: High tea with Bollywood superstar Aishwarya Rai (Rs 1.5 million), a gym session with hunk Sunjay Dutt (Rs 710,000), a meal with the Bachchans (Rs 500,000) and a day with Shahrukh Khan for Rs 200,000.

The six-hour mega concert was simulcast live across news channels and will air across all Hindi entertainment channels on 12 February.

News channels that participated in the telethon were DD News, Aaj Tak, NDTV 24X7, NDTV India, Star News, Zee News, CNBC and Sahara Samay.

Not all the news channels, however, dedicated their full telecast time towards the effort. Some like DD News, Star News and NDTV Profit were almost solely airing the telethon and dipping in and out for other news. Other channels were doing the reverse --- dipping in and out for bytes from the concert.

The entertainment channels participating on 12 February are DD, Star Plus, Star One, Star Utsav, Star Gold, Star Vijay, Channel [V], SET, Max, Zee TV, Sab TV, MTV and Zoom.

Queried about the amounts raised through television advertising, Star India senior vice president-ad sales, Joy Chakkraborthy, said a proper picture would only be known after 8 February, since the spots were also being sold for the 12 February recorded telecast. Star India is managing the ad sales effort for the event for all the channels.

A special song entitled HELP! composed by Anu Malik and the lyrics penned by Prasoon Joshi was also in the agenda. The album will be released by T-series.

Multiple agencies are also contributing their services pro bono to ensure success of the endeavour.

It doesn't get bigger than this. Just how big is what everyone is looking forward to seeing.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/porus.jpg?itok=cz1OH3uq
Porus reaches 10 Asian countries

MUMBAI: Porus is travelling internationally. The mythological show being aired on Sony Entertainment Television has made its entry in Malaysia, Vietnam, Cambodia, Brunei, Laos and Myanmar through JKN Global Media and in Indonesia with Soraya Intercine Films. Porus is now being watched in 10 Asian...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/MUNCH.jpg?itok=Q0kBzHw6
India News Manch - Modi Sarkar Kitni Asardaar? India News Conclave to Analyze Modi Government’s Four Years in Power

India News, known for its direct and unbiased brand of journalism, is all set to host a special conclave Manch – Modi Sarkar, Kitni Asardaar? (How Effective Has the Modi Government Been?) in New Delhi on Friday, May 25, 2018. The day-long event will present a comprehensive overview of the BJP...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/rekha.jpg?itok=ExfdDvbS
How relevant is the age old Lakshman Rekha in today’s times; questions &TV with Mitegi Lakshman Rekha!

Ravan’s abduction of Sita highlighted the consequences of crossing the ‘Lakshman Rekha’ for generations. However, with the talks of gender equality, women’s liberation and financial independence, amongst others, being the topic of global discussion, how relevant is this ‘Lakshman Rekha’ in today’s...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/anmol.jpg?itok=f-BJ33Wt
Zee Anmol most watched channel across genres

BENGALURU: Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol has reached the realm that has been normally occupied by the Sun TV Network’s flagship Tamil GEC Sun TV or by one of the Hindi channels that has been airing the Indian Premier League. What is remarkable is...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/Star%20Sports.jpg?itok=RfDxBBn0
Star India mulls adding VR to PKL 6

MUMBAI: Star India is taking the Indian Premier League (IPL) experience to other sports. After a phenomenal reception for using virtual reality (VR) in IPL 2018, it is diversifying into Pro Kabaddi League (PKL) season six.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/megha.jpg?itok=HUy8yJ6a
BTVI to leverage digital mediums for growth

MUMBAI: English business news channel BTVI is completing two years in August this year. The company was transformed from Bloomberg TV India after Bloomberg decided not to renew its deal with Business Broadcast News. BTVI got its COO Megha Tata in 2016 at the same time it got its new name. 

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/zeetv_0.jpg?itok=Pu75zUWg
Zee TV the leader amongst GECs

As per the recently released BARC HSM weekly data (Urban + Rural) for week 20 ’18, Zee TV has claimed the top position in Hindi GEC space with 316640 impressions in HSM and 199155 impressions in urban markets and saw a robust growth across its primetime fiction shows. The channel continued to be a...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/zeetv_0.jpg?itok=Pu75zUWg
Zee TV the leader amongst GECs

As per the recently released BARC HSM weekly data (Urban + Rural) for week 20 ’18, Zee TV has claimed the top position in Hindi GEC space with 316640 impressions in HSM and 199155 impressions in urban markets and saw a robust growth across its primetime fiction shows. The channel continued to be a...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/quint.jpg?itok=4S9HA15q
Bloomberg|Quint’s The Mutual Fund Show marks one successful year of educating viewers on personal finance

MUMBAI: India’s premier business and financial news company, has recently announced the completion of one successful year of its highly popular series ‘The Mutual Fund Show’. The feature, streamed across multiple platforms to a wide user base, provides critical guidance to India’s new generation...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories