Television

DD seeks I&B, IOA intervention in C'wealth Games telecast rights

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/04/20/Doordarshan.jpg?itok=uUt0ahi9

NEW DELHI: Fazed by high cost of acquisition, the Indian pubcaster Doordarshan has written to the government and the Indian Olympics Association (IOA) seeking intervention, if needed, in a case relating to the telecast rights of the Commonwealth Games, 2006.

Confirming the development to Indiantelevision.com today, Prasar Bharati CEO KS Sarma said, "We have written to the sports and the information and broadcasting ministries and the IOA last week hoping some help would be forthcoming in the issue of Games telecast for which, too high a figure has been quoted."

According to Sarma, though Prasar Bharati, which manages DD, is negotiating through the Asian Broadcasting Union (ABU), the management committee of the Commonwealth Games 2006, to be held in Australia, is "continuing to play tough."

The issue also came up during a Board meeting of Prasar Bharati earlier this week where no solution could be offered.

The organisers of the 2006 C'wealth Games feel that since Delhi is hosting the Games in 2010, DD would fall in line. "It is this attitude of the Games' organising committee that is irksome and we have refused to negotiate with an agent for this," Sarma added.

Sarma is not only the chief executive of Prasar Bharati and the president of the Indian Broadcasting Foundation, but is also an important office-bearer of the multi-country apex body ABU, a powerful organisation of Asian broadcasters who wield considerable influence through their respective governments and fears of a blackout of the Commonwealth Games in Asia has been haunting the Games' managers with ABU not willing to accept certain monetary terms.

It has been pointed out by Sarma that a financially beleaguered Prasar Bharati would find it difficult to cough up the demanded price - over $ 5,5000 - from the organisers of Melbourne 2006. Last time round, DD had paid $ 200,000 for the rights.

"We are a public service broadcaster, but on the other hand the government is threatening to slash financial aid too. Under such circumstances, we would need help from the government if we are to acquire the Games telecast rights for the Indian region," Sarma counter-punched at criticism that DD ought to acquire the rights for the benefit of millions of Indians.

Sarma also feels that the potential of netting high advertising revenue seems remote in events like Commonwealth Games.

DD is the biggest broadcaster in India in terms of reach, covering over 90 per cent of the population through terrestrial and KU-band transmission, compared to 40-odd million of cable homes in the country.

TV viewership in rural areas, according to latest figures collated by DD's in-house audience research, indicates was 69.9 per cent, while in urban areas it was 59 per cent. Amongst all TV channels in rural areas, the highest viewership was for DD National (44.1 per cent), followed by its regional services.

The Commonwealth Games has over a period of time unveiled new sponsors even as it confronts threats of a television blackout in Asia leading to a fall in revenue.

Games chairman Ron Walker has been quoted by international media as not being too concerned by suggestions that TV rights have shot up as much as 700 per cent than what was charged for the Manchester 2002 Games and which, could result in Indian and Asian broadcasters boycotting Melbourne 2006.

According to Walker, there was no rush to finalise negotiations. "We have put out a price and they're all considering it, so they haven't said no to us, they haven't said yes to us," ABC Radio in December had quoted Walker, who added, "Bear in mind that Delhi in India is hosting the 2010 Commonwealth Games and the transmission is vital to them."

Melbourne 2006 has said that it would have no trouble selling broadcasting rights to Asia despite claims that the asking price was too high. Broadcasting rights have been negotiated so far with the Nine Network in Australia, and with companies in Canada and New Zealand.

The sponsors and partners that Melbourne 2006 has managed to rope in Include Telstra (Official Telecommunications Partner), Nestle Peters, national Visa, Australian airline Qantas, Konica Minolta, Hudson and Coates Hire.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/cosmos.jpg?itok=2FqpgpcO
Cosmos-Maya’s next international co-production is a spin-off series of the much talked about 3D Animation feature film Leo da Vinci: Mission Mona Lisa

is another high quality 3D animation international co-production - a spin-off series based on the recently released film Leo da Vinci: Mission Mona Lisa.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/devlok.jpg?itok=PQY6P734
EPIC TV & Penguin Present The Third Book Of The Devlok With Devdutt Pattanaik Series

Where did the name Radha come from? When did Christianity first come to India? What is the connection between sanskar and dharma? After the enormous success of the first two books in the ‘Devlok with Devdutt Pattanaik’ series, India’s favourite mythologist, Devdutt Pattanaik, is back with a third...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/image.jpg?itok=nszHwY7X
Banijay Asia and Salman Khan TV collaborates to create content for digital and tv

World’s largest independent content creation group, Banijay Group recently entered Indian & South East Asian market under the guidance of Deepak Dhar with an aim to produce content across genres. Banijay Asia &SK TV, which was launched few years back, come together to create novel and...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/dsport.jpg?itok=IysB7fWD
DSport reaches 110 mn households in a year

DSport, the sports TV channel by Discovery Communications, has achieved the milestone of reaching 110 million households in India. The channel was launched on 6 February 2017 and achieved the milestone within one year of operations in India and has expanded its distribution across all DTH and...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/kbc.jpg?itok=ETOcxSNn
Star Suvarna to telecast 'Kannadada Kotyadhipati 2018' the Kannada version of 'Who wants to be a Millionaire' as part of its revamp

May 21, 2018: The third season of Kannadada Kotyadhipati, the Kannada version of ‘Who wants to be a Millionaire’, which sets the stage for a revamps of Star Suvarna, the Kannada GEC channel of Star Network will premiere in June’18. Since January 2018, the channel has gained viewership share in...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/Republic_TV-CAF_India.jpg?itok=4m-WJW5E
Republic Network partners with CAF India to nurture the Culture of Giving amongst Indians as part of its first year celebration.

Republic TV, India’s number 1 English news channel for non-stop 53 weeks is celebrating its milestone first year anniversary in a unique and special way. Republic TV has partnered with Charities Aid Foundation (CAF) India, a not for profit organisation to fuel and accelerate the spirit of giving...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/ipl.jpg?itok=jxhUTa_K
Star spending up to Rs 2 cr on production per IPL match

MUMBAI: After having bought rights for almost all important sporting properties in India, Star India had the massive task to ensure that it sets a new benchmark for cricket. In February, it won the audio-visual production rights for IPL 2018, making it the first time that a broadcaster is...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/hichki.jpg?itok=YnbGpJnc
Watch Rani Mukerji’s ‘Dadasaheb Phalke Excellence Award’ winning performance in ‘Hichki’ only on Sony MAX

After garnering success at the box office and a heart-warming response from the audience, the Rani Mukerji starrer ‘Hichki’ is all set for its Worldwide Television Premiere only on Sony Pictures Networks’ number 1 Hindi movie channel, Sony MAX on Saturday, 26th March at 9pm. Directed by Siddharth...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/raid.jpg?itok=P0Yt38Li
World Television Premiere of Raid on Star Gold

This May, Star Gold to bring the World Television Premiere of Raid. Touted as first Bollywood project to be based on an Income Tax raid, this Ajay Devgn starrer hit will be showcased on 27th May 2018, Sunday at 1 PM on Star Gold.

Television TV Channels Movie Channels

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories