Study reveals long term impact of Jackson Super Bowl exposure

MUMBAI: As the first anniversary of Janet Jackson's exposure during the Super Bowl half time show approaches a study commissioned by media watchdog the Federal Communications Commission (FCC) shows that millions of US children were severely traumatised by the event.

Child therapist Dr. Eli Wasserbaum has been quoted in media reports saying, "No one who lived through that day is likely to forget the horror But it was especially hard on the children."

Jackson's 'tragic' wardrobe malfunction occurred her and Justin Timberlake's performance of "Rock Your Body," when Timberlake tore Jackson's costume, accidentally revealing her right breast.

According to the 500-page report filed by the FCC, more than 90 per cent of the children who saw the exposed breast said they were "confused and afraid."

A five-year-old boy was quoted one of the FCC case studies saying, "Mommy has dirty chest bumps. She's like the bad lady on TV. I'm afraid Mommy will take off her shirt and scare everyone. I hate Mommy." Girls were traumatised as well, often expressing apprehensions about sexual development. One eight-year-old girl told her parents that she didn't want to get evil breasts.

A great number of children who witnessed the event are still plagued by nightmares of sun-shapes that recall Jackson's nipple ring. Of the infants who saw the breast, 76 per cent are unwilling to breast feed or use a bottle, forcing their parents to nourish them intravenously.

The therapist further noted that by the time CBS cut to an aerial view of the stadium, the damage was done. Wasserbaum said, "I've found that children can be amazingly resilient, but this event was too much for many of them to take. The horrible image of that breast is likely to haunt them for the rest of their lives."

Cases of deviant sexual development induced by breast-glimpsing are widespread amongst older children. Pathologies range from schoolyard exhibitionism to gender-role confusion and violent shirt-tearing.

Super Bowl travels to China: On a more positive note the Super Bowl will be broadcast in China for the first time on Sunday.

A five-member crew from Shanghai Media Group (SMG) will be in Jacksonville to broadcast the game to China. This concludes the first season of a five-year deal that provides SMG with the rights to televise NFL programs on its family of channels.

Dragon TV will carry the Super Bowl between the defending champion New England Patriots and Philadelphia Eagles. The NFL's director of international media Michael Luscher said that this Super Bowl broadcast and the long-term partnership with SMG would help introduce the NFL to millions of potential fans in China.

Dragon TV will telecast the game and Chinese viewers can submit internet ballots to vote upon the Super Bowl MVP. Fan ballots from around the world will be counted for MVP honors for the first time.

Latest Reads
Mairu Gupta and the art of building the NBA in India

MUMBAI: For basketball fans worldwide, the US National Basketball Association (NBA) represents the mecca of the sport. But in India, the NBA has had its task cut out, what with cricket presenting a near impenetrable line of defence.

Television TV Channels Sports
CNN-News18 'Indian of the year' 2017 special Telecast on 9 and 10 December

MUMBAI: The awards night of the annual and flagship initiative of CNN-News18, ‘Indian of the Year – 2017’ will be telecasted on the 9 and 10 of December at 9:30 PM on the channel. The initiative, whichrecognizes and awards the exceptional contribution and achievements of the iconic Indian citizens...

Television TV Channels News Broadcasting
Music channels bet on shows to boost viewership

MUMBAI: Seems like music channels are playing second fiddle to online music platforms when it comes to playing tracks. In an attempt to grab more eyeballs, pure-play music channels on television are moving away from the music content and focusing more on the youth-centric shows.

Television TV Channels Music and Youth
Zee TV leads Hindi GECs in week 48 of Barc ratings

MUMBAI: Zee TV emerged as the leader among Hindi general entertainment channels (urban + rural) dethroning Zee Anmol, according to Broadcast Audience Research Council’s (BARC) all-India data for week 48.

Television TV Channels GECs
Republic TV continues lead as genre ratings rise

BENGALURU:Two of weeks earlier, we had mentioned that the English News genre’s four week average ratings and weekly ratings have been falling since weeks 29 to 32 of 2017. The fall continued until week 47 of 2017 when the combined Broadcast Audience Research Council of India (BARC) weekly ratings...

Television TV Channels News Broadcasting
SPN India acquires TV, OTT rights for T10 Cricket League

MUMBAI: The newly introduced T10 Cricket league (TCL), which will be played at the UAE’s Sharjah Cricket Stadium, will be telecast live on Sony ESPN. The league is a four-day event running from the 14th to the 17th of December 2017.

Television TV Channels Sports
News Corp’s new ad network takes on Facebook, Google

Training its guns at the digital-ad dominance of Google and Facebook, News Corp has launched a platform, News IQ, to let advertisers reach audiences across all of its online properties.

Television TV Channels News Broadcasting
Gracenote launches channel monitoring solution for broadcasters

MUMBAI: Gracenote, a Nielsen company, has launched its next-generation TV distribution monitoring and reporting solution developed specifically for the Indian TV market called TV Street Maps 2.0.

Television TV Channels People
Food content dominates viewership on lifestyle channels

MUMBAI: Living foodz seems to rule the roost among all other lifestyle channels on Indian television. The channel not only has a large female fan following but also a substantial male viewership that craves food content.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories