Television

NBC seeks to take 'The Apprentice' to new heights with Martha Stewart

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MUMBAI: She is hired! NBC has announced plans to expand its business based reality show The Apprentice..

Martha Stewart will host a new edition that will be titled The Apprentice: Martha Stewart. The main version which is hosted by Donald Trump airs in India on Star World.

The Apprentice: Martha Stewart will retain the general format of the original series including weekly eliminations. However, the style and feel of this new show will be tailored to Stewart's personality and brand identity.

The tasks will be centered around Stewart's areas of expertise: media, home renovation, entertaining, design, merchandising, technology and style. Stewart will bring her own sensibilities and creativity to the elimination process.

NBC Universal Television Group president Jeff Zucker said, "NBC is delighted to be working with an iconic, self-made, business woman such as Martha Stewart. She is a true entrepreneur who transformed a small catering business into a world-renowned empire. The series will be infused with Martha's celebrated grit and savvy as she offers others a chance to aspire to turn their dreams into hard-won reality."

Trump who also serves as The Apprentice's executive producer said, "I am thrilled to be able to offer my good friend Martha the opportunity to join me in the success of The Apprentice. As an executive producer, I will be rooting for amazing ratings but most of all, I hope she has as much fun as I do with this venture."

Reality TV guru Mark Burnett who created the show said, "Martha Stewart is an American icon and was the world's first self-made female billionaire. Donald Trump gives thousands of Americans the opportunity to apply to learn from and work for the most dynamic real estate tycoon in the country, while Martha Stewart offers her wonderful creative vision and expertise in the worlds of television, publishing and merchandising. This diversity of opportunity for both viewers and applicants will take our franchise to new heights."

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