SaharaOne to reschedule comedy band, 3 new launches this month

MUMBAI: February will see some major reshuffling in SaharaOne as far as the channel's programming is concerned. The comedy band will see a time change, three different genre shows will debut and at the same time, February will also mark the exit of two existing shows.

A fresh comedy band, in place of the original 8 pm, will be constituted at 11 pm. All existing shows - Malini Iyer, Baal Baal Bacche, Aao Bahen Chugli Karen and Main Office Tere Aangan Ki are moving to the late night slot with effect from 7 February. This is being done to fill a need gap for comedy at the late hour, says SaharaOne programming head Kumud Chaudhary.

As was reported by early this year, Dial One Aur Jeeto and ADA, which were to debut on 17 January, will now launch on 7 February and 14 February respectively. Dial One Aur Jeeto, which will be aired at 8.30 pm, is a non fiction show with the agenda of pulling in viewers to the channel with a series of questions that audiences can answer and win prizes. The stickiness this show generates is expected to translate into more viewers for the Ken Ghosh produced ADA, which will be aired at 9 pm.

Another SaharaOne show, produced by Miditech, Dil Chahta Hai, which was originally intended to launch on Valentine's Day, will not launch for quite a while, say channel officials. Instead, a mini series in the thriller genre, No.13 will launch on 25 February at 7.30 pm. No.13, says Chaudhary, is targeted at children in the eight to 12 age bracket, and is 'very different in orientation from existing SaharaOne shows'.

The launch of these shows will see the exit of the lackluster Kucch Love Kucch Masti, the bold show that debuted last August, which will take the final bow on 10 February. The kids' show Aavishkar - Ek Rakshak too will air its last episode on 18 February.

Kuchh Love Kuchh Masti, says Chaudhary, was a 'good show' that gave the channel a spanking new image', but it now has to give way to other new shows, she says.

Latest Reads
Sun TV, Star Maa only non-Hindi GEC channels in across genre list

For the second consecutive week in a row, the Sun TV Network’s flagship Tamil GEC and Star India’s flagship Telugu GEC Star Maa were the only non-Hindi GEC channels in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genre.

Television TV Channels Viewership
Infotainment genre’s steady shift towards localisation

It’s home! That’s the cry that almost every broadcaster is uttering today when it comes to wooing viewers with content. Even as kids’, lifestyle and GECs are witnessing an uptake in local content, the infotainment genre isn’t going to be left behind.

Television TV Channels Specialised and Niche
Amazon most advertised brand in BARC week 41

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
No changes in Bhojpuri, Kannada, Marathi segments in BARC week 41

In the Bengali space, Jalsha Movies and Colors Bangla swapped their third and fourth positions in BARC data week 41. No changes were observed in the Bhojpuri, Kannada and Marathi segments. Moreover, Gemini TV and Zee Telugu swapped their second and third positions in the Telugu sector. Flowers TV...

Television TV Channels Viewership
Anil Ambani’s Reliance sues NDTV for Rs 10,000 cr

NDTV has been sued for Rs 10,000 crore by Anil Ambani's Reliance Group in an Ahmedabad court for its reportage on the Rafale fighter jet deal. The lawsuit is filed against NDTV's weekly show, Truth vs Hype, which aired on 29 September.

Television TV Channels News Broadcasting
Republic TV leads English news genre in BARC week 41

Republic TV continued to lead the English news genre as per All India BARC data week 41. No changes were noticed this week in the English business news genre. Aaj Tak maintained its lead across every Hindi news genre for yet another week. Hindi news urban genre remained unchanged. Zee News dropped...

Television TV Channels Viewership
Star Utsav bags leadership in GEC (U+R) in BARC week 41

Star Utsav and Zee Anmol swapped their first and second positions in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 41 of 2018. Star Plus and Big Magic exchanged their eighth and ninth positions in the rural market. Star Bharat and Sony Sab swapped their fifth and...

Television TV Channels Viewership
Sony Pictures Networks India (SPN) extends exclusive television and digital rights partnership with ABB FIA Formula E championship

Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent - including India, Pakistan, Sri Lanka and Bangladesh.

Television TV Channels Sports
James Gough’s innovative idea will be incubated with the intent to prototype it at Formula 1®’s Media & Technology Centre

Formula 1® Managing Director of Motorsports, Ross Brawn, and Mercedes-AMG Petronas Motorsport Driver, Lewis Hamilton, today crowned James Gough the winner of this year’s USD $50,000 F1® Innovation Prize at the FORMULA 1 PIRELLI 2018 UNITED STATES GRAND PRIX in Austin.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories