|
As was reported by Indiantelevision.com early this year,
Dial One Aur Jeeto and ADA, which were to debut on
17 January, will now launch on 7 February and 14 February respectively.
Dial One Aur Jeeto, which will be aired at 8.30 pm, is a
non fiction show with the agenda of pulling in viewers to the channel
with a series of questions that audiences can answer and win prizes.
The stickiness this show generates is expected to translate into
more viewers for the Ken Ghosh produced ADA, which will be
aired at 9 pm.
Another SaharaOne show, produced by Miditech, Dil Chahta Hai,
which was originally intended to launch on Valentine's Day, will
not launch for quite a while, say channel officials. Instead, a
mini series in the thriller genre, No.13 will launch on 25
February at 7.30 pm. No.13, says Chaudhary, is targeted at
children in the eight to 12 age bracket, and is 'very different
in orientation from existing SaharaOne shows'.
The launch of these shows will see the exit of the lackluster Kucch
Love Kucch Masti, the bold show that debuted last August, which
will take the final bow on 10 February. The kids' show Aavishkar
- Ek Rakshak too will air its last episode on 18 February.
Kuchh Love Kuchh Masti, says Chaudhary, was a 'good show'
that gave the channel a spanking new image', but it now has to give
way to other new shows, she says.
Also read:
SaharaOne
strengthens 8:30-10:30 pm band with new shows
|
