NEW DELHI: In a bid to further extend its brand equity, multi-system operator Siti Cable has decided to hold city specific social and cultural festival fair at Delhi called Siti Mahotsav.

The week-long Delhi edition, starting 5 April, is third edition for such city-specific events organised by Siti and would be telecast on the cable channel run by the MSO on its network.

“We believe that the event will mirror the capital’s rich cultural heritage, provide a platform to the local talents, give wholesome entertainment to the people ,” Goel said.

According to Siti Cable head Jawahar Goel, the company has had success with such events in Varanasi and Kanpur, which has prompted them to involve the citizens of Delhi too in such an endeavour.

“We believe that the event will mirror the capital’s rich cultural heritage, provide a platform to the local talents, give wholesome entertainment to the people ,” Goel said.

The event would select local participants also to be projected and auditions would be held 29 and 30 January at Essel House here. People can also demand through SMS the artistes that they would like to see perform. In the past some top performers have interacted with people in other Mahotsavs and they included people like Ustad Bismillah Khan, Ghulam Ali, Hema Sardesai, Babul Supriyo, Vinod Rathod, Manhar Udhas, Sonu Nigam, Sanjeevani, Sukhwinder, Abhijeet, Neena & Rajendra Mehta, Pinaz Massani, Anupama Deshpande, Ustad Ahmed & Mohammed Hussain, Sukhdev, Harry Anand, Richa Sharma, Jagjit Singh, Anuradha Paudwal, Shivamani, Shaan, Neeladri Kumar, Gufie Pental, Anup Jalota, Bhupi, Roop Kumar & Sonali Rathod, Kalpana Parvez and Shanker Mahadevan.

The city fair will also honour maestros who have contributed towards the image building/upliftment of the city’s cultural heritage in different spheres.