Star News goes for complete makeover, dons a new garb

MUMBAI: After Aaj Tak, it's Star News' turn to don a new 'avtaar'. Come 3 February, and the latter will see a complete makeover in terms of look, feel and presentation. The idea being to evolve as a brand after one and a half year of existence.

Bright colours, sharper edges and a slightly modified signature tune will mark the new look Star News. While, the contemporary channel identity has already been on air for a few days now, the entire makeover will come into effect from tomorrow evening (3 February).

The idea to undergo a makeover was not because there was something lacking in the old look, but it was more of an evolution process. Star News will make optimum use of the screen with new formats and better information delivery mechanisms, a company official says. The make-over brings together programmes from its 24-hour Hindi news and current affairs line-up under a single brand.

BBC's design arm BBC Broadcast Design (currently up for sale as part of a far-reaching review of the corporation's activities) was instrumental in providing the new look. Speaking on the same to, Star News brand director Keertan Adyanthaya says, "It's been one and a half years since we launched and we felt there was a need to refresh ourselves and our offerings. The viewers have evolved and so has the information delivery system and we felt the need of undergoing a change.

Adyanthaya informs that Star News' new channel identity has been created to convey the message that Star collects information from all possible avenues and collates before finally presenting it to the viewer. Red, blue, purple and yellow 'stars' have been used which finally merge together to form the Star News logo, thus conveying the same.

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