Chandra's Dakshin Media to run Play TV

NEW DELHI: Play TV, India's first proposed 24 hours interactive and gaming channel, will be managed by Dakshin Media Solutions, which is an enterprise of the Subhash Chandra-promoted Essel Group.

"The company that will manage Play TV has been funded directly by the promoters of the Essel Group," the group's director and Chandra's younger son Amit Goenka told

Chandra, his family and associates promote Essel Group. Together, they hold a controlling stake in the group, which undertakes diversified activities from manufacturing laminated tubes (as those for packaging toothpaste, for example) to entertainment and real estate.

Play TV has also sought uplinking permission from the Indian government, keeping in tune with the Essel Group's philosophy of shifting uplink base of all Zee Telefilms channels to India. Zee too is an Essel enterprise.

The paid up equity capital of this company, managing Play TV, is approximately Rs. 100 million as such TV channels these days could be started at a low cost if the technology chosen is right.

Asked if Dakshin Media would rope in a foreign strategic partner, Goenka informed that the company is "not looking for FDI at this stage." He added: "For one year at least, we are not looking at attracting foreign investment in Play TV. But beyond that I cannot possibly predict the future."

Play TV, targeting a March 2005 debut, will air games, contests, music, entertainment and lifestyle programming.

At the time of launch announcement recently, Goenka had said that in Asia, Play TV is a new concept, while globally gaming, with a dash of entertainment and lifestyle, is a huge market.

Play TV will be supported by state of the art technology from Cellcast, a UK based company, which will help to set up TV SMS technology and also undertake training and developing of manpower in India.

According to Goenka, after the initial phase Play TV would aim at developing technology in-house for its programming.

Cellcast's services address the huge global market for digital entertainment and consumer services delivered over fixed-line and mobile phones, the Internet, and emerging media platforms. The services provide an effective means of monetizing content and deliver commercially viable operating models in a fast evolving consumer environment. The company is particularly focussed on the growing convergence of television, telephony and the Internet and the exciting new opportunities this is providing for broadcasters.

Game development today is a $ 10 billion industry in the US. Estimates suggest that by 2006, 529 million people across the world will play mobile, interactive TV and online games. India has more than a finger in this lucrative pie. It has emerged as a key one-stop destination for game development. According to published data, Asia Pacific currently represents about 22 per cent of the overall mobile gaming market (excluding Japan), and that is expected to grow to 41 percent by 2006. The gaming market place expects that Asia will drive a large share of the industry's revenues.

Research firm AC Nielsen is of the opinion the Indian gaming market is expected to be $ 50 million by 2005, with console and PC gaming break up of $ 35 million and $15 million, respectively. Most Indian developers have the global wireless gaming market - worth a staggering $550 million - in their sights. All of the big Indian development companies have distribution and marketing partners abroad and 75 to 80 per cent of their turnover comes in from the international and is being distributed by Jagran TV Pvt. Limited.

Latest Reads
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting
Mairu Gupta and the art of building the NBA in India

MUMBAI: For basketball fans worldwide, the US National Basketball Association (NBA) represents the mecca of the sport. But in India, the NBA has had its task cut out, what with cricket presenting a near impenetrable line of defence.

Television TV Channels Sports
CNN-News18 'Indian of the year' 2017 special Telecast on 9 and 10 December

MUMBAI: The awards night of the annual and flagship initiative of CNN-News18, ‘Indian of the Year – 2017’ will be telecasted on the 9 and 10 of December at 9:30 PM on the channel. The initiative, whichrecognizes and awards the exceptional contribution and achievements of the iconic Indian citizens...

Television TV Channels News Broadcasting
Music channels bet on shows to boost viewership

MUMBAI: Seems like music channels are playing second fiddle to online music platforms when it comes to playing tracks. In an attempt to grab more eyeballs, pure-play music channels on television are moving away from the music content and focusing more on the youth-centric shows.

Television TV Channels Music and Youth
Zee TV leads Hindi GECs in week 48 of Barc ratings

MUMBAI: Zee TV emerged as the leader among Hindi general entertainment channels (urban + rural) dethroning Zee Anmol, according to Broadcast Audience Research Council’s (BARC) all-India data for week 48.

Television TV Channels GECs
Republic TV continues lead as genre ratings rise

BENGALURU:Two of weeks earlier, we had mentioned that the English News genre’s four week average ratings and weekly ratings have been falling since weeks 29 to 32 of 2017. The fall continued until week 47 of 2017 when the combined Broadcast Audience Research Council of India (BARC) weekly ratings...

Television TV Channels News Broadcasting
SPN India acquires TV, OTT rights for T10 Cricket League

MUMBAI: The newly introduced T10 Cricket league (TCL), which will be played at the UAE’s Sharjah Cricket Stadium, will be telecast live on Sony ESPN. The league is a four-day event running from the 14th to the 17th of December 2017.

Television TV Channels Sports
News Corp’s new ad network takes on Facebook, Google

Training its guns at the digital-ad dominance of Google and Facebook, News Corp has launched a platform, News IQ, to let advertisers reach audiences across all of its online properties.

Television TV Channels News Broadcasting
Gracenote launches channel monitoring solution for broadcasters

MUMBAI: Gracenote, a Nielsen company, has launched its next-generation TV distribution monitoring and reporting solution developed specifically for the Indian TV market called TV Street Maps 2.0.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories