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The PTC recorded and analysed 171 hours of programming around the
clock during 20-27 March 2004 during MTV’s Spring Break coverage.
MTV’s reality programmes averaged 13 sexual scenes per hour, while
music videos on MTV averaged 32 instances of foul language per hour.
In 171 hours of MTV programming, PTC analysts found 1,548 sexual
scenes containing 3,056 depictions of sex or various forms of nudity
and 2,881 verbal sexual references. That means that children watching
MTV are viewing an average of nine sexual scenes per hour with approximately
18 sexual depictions and 17 instances of sexual dialogue or innuendo.
Music videos contained more foul language and violence than MTV’s
series or specials. In the 109 hours of music video programming
contained within the study period, analysts recorded 3,483 uses
of foul language (32 instances per hour). Violence occurred in music
videos at a rate of 8.6 instances per hour (935 violent scenes).
Meanwhile MTV spokeswoman Jeannie Kedas said that the network follows
the same standards as broadcasters. "MTV reflects the culture
and what its viewers are interested in. It is unfair and inaccurate
to paint MTV with that brush of irresponsibility. We think it's
underestimating young people's intellect and level of sophistication."
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