MUMBAI: Fashion TV will stream fashion, style and beauty programming vial cellular smartphones to SmartVideo subscribers worldwide. This marriage of high tech and high style was announced by FTV president and CEO Michel Adam Lisowski and SmartVideo president and CEO Richard E. Bennett, Jr.

Georgia-based SmartVideo Technologies provides of turnkey digital media solutions that allows for the management and distribution of live, on-demand, or the downloaded and play of high-quality video to mobile devices.

Some 50 million mobile phone subscribers, and millions more PDA subscribers, will now have access to the programming airing on cable systems, spanning designer shows and catwalk events around the fashion world, informs an official release.

SmartVideo delivers state-of-the-art, high-quality live television at an average of 15 frames per second, even to low-bandwidth devices operating on today's existing 2.5g cellular networks. The deal with Fashion TV is the latest content agreement announced by SmartVideo, joining ABC News, ABC NewsNow, NBC Universal (CNBC, MSNBC and NBC Mobile), The Weather Channel, IFILM and DIC Kid's Network, the release adds.