Television

Let's resolve cricket telecast issue: Zee to BCCI

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/04/18/Zee%20Telefilms%20Ltd_0.jpg?itok=tkzs-S3Y

NEW DELHI: India's largest vertically-integrated media company Zee Telefilms has extended an olive branch to the Indian cricket board with an aim to resolve the deadlocked cricket telecast issue.

In a letter, written by Zee Tele CMD Subhash Chandra to the Board of Control for Cricket in India (BCCI) president Ranbir Singh Mahendra, Zee has asked the Board to give primacy to Indian cricket, while seeking to resolve the matter.

Now that a new team has taken over, we were wanting to explore the possibility of a reasonable resolution of the issue of telecast of TV rights,Chandra has written in the letter,dated 1 February.

This letter, now in the possession of Indiantelevision.com, clearly states that Zee is willing to put the unpleasantness of the past behind and move on to fulfilling its commitment to Indian cricket as stressed in the post-bidding period.

Pointing out that Zee has grave apprehensions over the conduct of the past officials of the BCCI, which were subject matter of petitions in Indian courts, Chandra has said that his company is willing to explore solutions consistent with our legitimate rights and expectations.

The communication from Chandra to Mahendra, however, makes it clear that things might get messy if people, who had assisted Zee with funds (for the possible acquisition of the telecast rights that had emboldened Zee to quote a price of $ 308 million), made counter claims on the media company.

We are also conscious of possible claims from those who assisted us with funds and irrespective of the results of the present case,Chandra hammers in a point, adding,If claims are made against us,it would further complicate matters between the Board and us.

The letter goes on to add, giving the tale a truly soap opera and swadeshi twist,We are sure that there being no truly other competing Indian channel in the fray (other than Indian pubcaster Doordarshan), there is no legal impediment in the Board arriving at some reasonable arrangement with us.

In its wisdom, the BCCI did not reply to Chandras letter, subsequent to which another letter from Zee followed 15 days later. This too has drawn a blank from the BCCI that, anyway, met in the Capital earlier this week to discuss various matters related to the up and coming tour of Pakistan to India.

BCCIs failure to respond to these letters raises the question as to why the Indian cricket board is not acknowledging the letter when the other side is expressing willingness to discuss the issue and settle it amicably.

Efforts made by indiantelevision.com to elicit a response from the BCCI on the Chandra letter drew a blank.

To do a quick recap of the cricket telecast saga, last year after the bids for the rights opened, and after a lot of backroom drama, Zee Telefilms emerged the highest contender with a revised quote of $ 308 million, closely followed by ESPN Star Sports. BCCI announced its decision to award the rights till 2007 to Zee when legal doors were knocked by various parties.

After the Supreme Court recently refusing to accept the BCCI as a 'State under Article 12 of the Indian Constitution, Zee moved the Madras high court against the BCCI, which had cancelled the bids, claiming breach of fundamental rights under Article 226 of the Constitution.

The petition was filed on 7 February in the Madras HC.At the hearing on 9 February the judge passed an "unconditional" interim order "restraining BCCI from negotiating or getting into any kind of contract with anyone regarding the award of telecast rights till further notice."

The case came up for hearing on 17 February and the argument will continue on 21 February. Meanwhile, the BCCI has admitted that it has incurred a loss of Rs 1,500 million so far due to the telecast rights not having been awarded far in a proper way. In a letter to Niranjan Shah, Secretary of Saurashtra Cricket Association, BCCI secretary SK Nair admitted that the on-going impasse over the telecast issue has resulted in a loss to the Board.

Nair, in his letter, stated that Doordarshan would be paying Rs. 1 billion for the terrestrial rights of the matches against Australia and South Africa and another Rs 300 million is expected from the sale of overseas rights.

"Therefore, if we assume that Rs 2,75 crore (Rs 2,750 million) would have come from these two series if the four-year deal was through, the ad hoc arrangement for the Australia and South Africa series had fetched Rs 125 crore (Rs 1,250 million) and, therefore, the total loss was say Rs 150 crore (Rs 1,500 million)," Nair has informed Shah.

As the telecast rights issue returns, like Banquos ghost, to haunt everybody, including the Indian public, before a cricket series begins, it seems like time to set things in order once and for all.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/wire.jpg?itok=rcsQVpJx
Eros Now Partners with Celcom; Consolidates Distribution in Malaysia

Eros International Plc (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its digital over-the-top distribution service

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/v.jpg?itok=sGu6lo2Z
TV Today Network subsidiary receives IT demand notices

TV Today Network Limited (TVTN) has informed the bourses that its wholly owned non-material subsidiary India Today Online Private Limited (ITOPL) has received separate demand notices from the Income Tax department.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/bbc.jpg?itok=qIYwGGq9
BBC Studios India and Mindshare’s I Can You Can wins two Silvers - Best Branded Content and Best Media Strategy at the Emvies 2018

BBC Studios India and Mindshare, India’s largest media agency, announced that it has won two Silvers at EMVIES 2018

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/HOP.jpg?itok=lvLK36Q0
NDTV launches India’s first mobile-only portrait live channel

New Delhi Television Ltd (NDTV) has launched India’s first mobile-only vertical live channel with the name NDTV HOP Live. India has nearly 432 million internet users and this number is growing at a rate of 4-8 per cent, according to Deloitte’s Technology, Media and Telecommunication (TMT)...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/times.jpg?itok=DGAvKOg1
Movies NOW, Romedy NOW and MNX celebrates this festive season with a special programming line-up

Celebrating the spirit of this festive season, Times Network's English Entertainment channels

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/discovery.jpg?itok=6Fa3Bavl
Running Wild with Bear Grylls’ on Discovery channel gets extraordinary traction from advertisers

The premiere of new series Running Wild with Bear Grylls on Discovery and Discovery World HD

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/colors.jpg?itok=TXA_pJ9H
Woh Talent Hi Kya Jo Kisi Ke Kaam Na Aaye; COLORS Announces the Launch of India’s Got Talent

Don’t let talent go to waste advocates COLORS’ flagship reality show – Maruti Suzuki Arena presents India’s Got Talent powered by Vaseline and Frooti as it returns to wow viewers with some mind-boggling acts in its eighth edition.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/Lizol.jpg?itok=lICakAZ0
Lizol tops chart; P&G makes comeback in BARC week 40

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 29 September-5 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/pkd.jpg?itok=F8PRMMYX
Star India’s PKL draws higher sponsorship revenues in season 6

The Pro Kabaddi League (PKL) auctions saw six players command over a crore, offering further proof of the property’s rising popularity in terms of viewership and advertising interest. If we look at the viewership, the live telecast of PKL season 5 garnered 1.6 billion impressions with a target...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories