Television

TiVo subscription crosses 3 million mark

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MUMBAI: Digital video recorders (DVRs) company TiVo Inc. claims that as on 31 January 2005, its subscription base exceeded three million.

The company claims that it has added approximately 698,000 total net subscriptions during its fourth quarter, including approximately 251,000 TiVo-Owned subscriptions and 447,000 DIRECTV with TiVo subscriptions.

"Last year, we launched an aggressive growth plan that included increasing our subscription acquisition spending to grow our base, strengthen our market position, and fuel our recurring revenue model," said Mike Ramsay, TiVo's Chairman and CEO in a company release.

"We accomplished our goal of doubling our sub base to over 3 million subscriptions," he added

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