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The budget programming will be led by the channel's anchors with
analysis by India's most respected economic experts. Views and reactions
from India's industry captains, in-depth discussions with finance
faces and high profile forums will comprise CNBC's budget programming.
A set of pre-budget roundtables in the major metros of India, where
industry leaders and experts convene to discuss expectations and
issues that this year's budget must address has also been organized.
This platform will bring forth important issues and possible solutions
to the budget makers of the day. These pre-budget roundtables will
attempt to answer the inevitable question on whether the 'Dream
Team' will jumpstart the Indian economy through radical reforms
or settle for a more cautious and balanced approach.
The pre-budget related programming focuses on the different sectors
that the FM is likely to address like: telecom and broadband, capital
goods, retail, direct and indirect tax, electrical industry, steel,
healthcare, FMCG etc.
As part of Union budget programming, CNBC will also air vignettes
on: Taxation, If I Were FM - Youth Matters, Grand Ideas - an Economist's
Vision of the budget, CEO Speak and What the World thinks.
Brief stories on the impact of the budget in all walks of life
will also be an important part of the budget programming through:
Home Affairs - Family aspirations from the Budget, Small Stuff -
SME aspirations from the Budget, Worker Speak - Labour's aspirations
from the Budget and Industry Wish-lists - individual industry demands
from the budget.
Sector specific on-ground budget vectors, roundtables and polls
(both common man and CEO polls) with special focus on sunrise sectors
like Biotechnology, Cement, Healthcare; Textiles will also be a
part of the programming initiative. To complement this, the Budget
Factoids, Budget Q&A, Budget Bulletins and Budget Caravan will
also be aired. Budget Caravan a special for this year's budget,
will be telecast live.
The railway budget will be covered live with analysis of the implications
with final predictions from experts on what lies ahead.
Awaaz, on the other hand, will not only cover Budget 2005 but also
translate the consumer's voice, their dreams and their opinions.
Some special consumer-oriented programmes that Awaaz will air especially
during the budget season are:
- Meri Awaaz Suno: The common man's expectations from Budget 2005
- Budget Chaupal: Expectations of the unorganised interest groups
and communities
- Har Ghar Ki Kahani: Showcasing money management skills of families
from different income groups and witnessing the impact of Budget
2005 on their financial planning
- CEO Panchayat: Budget 2005 from the eyes of India's prominent
businessmen
- Laloo Express: Pre-Budget expectations on the Railway Budget
and indepth discussions on Budget day about the impact of the
Railway
The programmes will be aired at 10 pm with repeat telecasts on
weekends. The channel has also roped in Karan Thapar to anchor two
special Budget episodes every week.
CNBC-TV18 vice president sales and marketing B Saikumar said, "The
theme of the budget programming "Will the dream team deliver?"
feels the pulse and the anticipation of millions of Indians who
are looking forward for a more consumer friendly budget. There is
no mistaking the great expectations for the future brought on by
a mood that has never been this buoyant in recent years. CNBC-TV18
through its comprehensive budget programming reiterates its commitment
to providing its viewers a holistic perspective of national decisions
that affect every aspect of their lives."
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