As a key sponsor of the event, BBC World will have prominent branding opportunities at the Summit, including three discussion panels moderated by BBC World main presenter Nik Gowing. Two short promotional films were commissioned from BBC World's Global Creative Solutions team to advertise the Summit on the channel. Throughout the entire event, delegates will be able to watch BBC World via a live feed into the conference. Reporting teams from BBC World’s travel news programme FastTrack and daily financial programme World Business Report will also be present at the Summit.

BBC World director airtime sales Jonathan Howlett says, "With travel and tourism playing such a vital role in today’s international economy, this Summit is a hugely significant industry event, bringing together representatives of the world’s leading travel organisations. BBC World’s commitment to this sector is reflected in the extensive coverage we offer through our news and travel programming, and therefore we are very pleased to be associated with the Summit once again."

The fifth Global Travel and Tourism Summit is organised by the World Travel and Tourism Council (WTTC), and is attended by more than 100 business heads from the travel trade. The Summit aims to raise awareness of the full economic impact of this leading industry and discuss issues and challenges facing the sector.

WTTC president Jean-Claude Baumgarten says, "We’re delighted to have BBC World as our official broadcast partner. WTTC is confident that this extended partnership will once again help raise the awareness of the Summit as well as the travel and tourism industry’s potential for social and economic good."