Television

ABC goes for Verizon wireless to push content

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MUMBAI: Mobile is the buzz word for broadcasters looking to connect with viewers in different ways. US broadcaster ABC is the latest to join the chase.

The broadcaster has announced a deal with wireless provider Verizon. As per the deal a variety of shows which air in prime time, daytime and late-night will be available as short content on Verizon's new V Cast 3G wireless broadband multimedia service.

The deal gives viewers access to a host of ABC video content including the latest sensation Desperate Housewives. The content will include show recaps, sneak peeks and talent interviews. The broadcaster is also looking to use the new service to push its reality show Extreme Makeover. There will be extended short content, contestant audition tapes,

commentary by makeover specialists

It goes without saying that there will also be clips from major events that ABC will air during the year like the Oscar Awards on 27 February.

ABC senior VP business development Bruce Gersh has been quoted as saying, "Verizon Wireless is leading the way in the delivery of high-quality mobile video. We feel that content from our ABC prime time, day time and late- night lineup, combined with Verizon Wireless' network technology, allows us to work together to maximise the potential of this exciting new distribution medium."

Verizon claims that V Cast is the first true 3G wireless broadband consumer multimedia service in the US. This allows customers to view crystal clear video clips on demand and graphics for 3D games because it runs on Verizon Wireless' Evolution Data Optimised (EV-DO) network - the only widely available wide-area wireless broadband network in the US.

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