Television

'Idol' opens to 5.4 TVR; 'Deal...', 'Ek Ladki...' show promise

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/03/28/SET_0.jpg?itok=9FKlsd5R

MUMBAI: The week beginning 21 November was crucial for Sony Entertainment Television as it saw the launch of four new shows - Indian Idol (second season), Ek Ladki Anjaani Si, Deal Ya No Deal and Kudkudia House No 43.

Not surprisingly, Indian Idol was the channel driver, with the opening episode on 21 November notching TVRs of 5.4, according to Tam data.

Incidentally, the first episode of the first season of Indian Idol on 7 January, 2005 garnered 6.8 TVRs. On the other hand, the finale on 5 March touched TVRs of 15.3. Going by this trend, the show should pick up in ratings towards the finale.

Now coming to Sony's other new show Deal Ya No Deal, anchored by R Madhavan. The game show opened with a TVR of 3.57 on its launch day (Wednesday, 23 November) in the C&S 4 + years HSM according to Tam data. After Idol, this was the second most rated show on Sony in week 48 (20 - 26 November). However, the show's ratings dropped in the subsequent episodes to 2.53 and 2.17 TVR.

Ek Ladki Anjaani Si, which too debuted on 21 November along with Indian Idol, opened with a TVR of 2.81. What remains to be seen is how this shows pans out over the course of time, keeping in mind the fact that channels like Sahara One are not sitting idle. It launched Kituu Sabb Janti Hai on the same day as Ek Ladki and to say the least, the former looks promising.

Commenting on the opening numbers of the shows, Sony business head and executive vice president Tarun Katial said, "We are looking at expanding the GE category with our new shows. These are good opening numbers and we are happy with it. Shows tend to develop an arc and then peak as they progress. In a couple of weeks, when live voting on Indian Idol begins, we expect the ratings to surge. Apart from that, we are also satisfied with the average of a 3 TVR of Deal... and Ek Ladki..."

As compared to the week beginning 30 October, Sony's all day channel share was 12.6 per cent in the C&S 4 + years Hindi speaking markets (HSM). While the channel share dipped in the next week to 12.2 per cent, it went up to 14 per cent in the week beginning 13 November and touched 15.2 per cent in the week beginning 20 November, when the new shows were launched.

If one had to delve into the prime time band (8 - 11 pm) share of the channels, Sony's shares increased consistently from that of 13.7 per cent in the week beginning 30 October to settle at 18.6 per cent in the week beginning 20 November in the C&S 4 + years HSM as per Tam. Star Plus, on the other hand, lost ground in the prime time band as its channel share fell from 64 per cent to 59.7 per cent in the above mentioned period. Going by these numbers, Star Plus' loss seems to have been Sony's gain in the prime time band at least.

The shares of all other general entertainment channel more or less remained the same except for the fact that Star Plus' share, which was 55.7 per cent in the week beginning 30 October, rose to 58.6 per cent in the week beginning 6 November and fell to 56.1 per cent in the week beginning 13 November, as per Tam data. On Sony's crucial week, Star Plus' channel share fell further to settle at 55.3 per cent, which was more or less the same as its share towards end October.

 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/Kannada%20TV.jpg?itok=s70TMaR4
Colors launches finite series on Kannada TV, love triangle blossomed on Bigg Boss

MUMBAI: Television experience in India is evolving at an exponential pace, so is the need for revolution in the offerings by entertainment providers. With the increasing appreciation of finite series on Indian television, viewers’ have developed an affinity towards the format, leading to a...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/indian%20football%20team.jpg?itok=WBBEFfZa
Start Sports to air Nat f'ball till Mar '18, Hotstar to live-stream international fixtures

MUMBAI: Star Sports is now prepared to telecast India team's games starting with a friendly match against Nepal on 6 June. All India Football Federation (AIFF) and Football Sports Development Limited (FSDL), its marketing partners, have shared the national football team’s yearly fixtures. The...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/24/np.jpg?itok=R_GCbjai
SPN India to feature in SPE growth in 2018

Sony Corp (Sony) had an investors’ day on 23 May 2017 pertaining to the results for its financial year ended 31 March 2017 (FY-17). It its investor presentation, the company has forecast 12.7 percent growth in revenue of its Sony Pictures Entertainment (SPE) group to $9,346 million for fiscal 2018...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/24/Republic-02-Story.jpg?itok=gEHc2QVe
Republic TV insists its FTA; DTH platforms to charge subscribers for viewing?

Republic TV continues to make news even as it reports views and news. Touted as the country’s truly free-to-air (FTA) news channel, however, what is surprising is that some DTH platforms have put a price on the channel and started charging subscribers accordingly a little over a fortnight after...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/24/ekta-kapoor-800x800.jpg?itok=iRXiG1Pj
Balaji Telefilms net realization for programs improves

BENGALURU: The Ekta Kapoor led Balaji Telefilms Limited (Balaji Telefilms) had 8 shows on air at the end of the financial year 2017 (FY-17, current year, year ended 31 March 2017) on various channels in the country. The company in its investor presentation says that the net realization per hour for...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/24/knivesarnab_0.jpg?itok=e6MtSMSN
COMMENT: KNIVES, ARNAB, & THE OLD GUARD OF ENGLISH NEWS

MUMBAI: The knives are out. The blades are being flashed around. And those involved in the street fight are drawing blood and bleeding as well. Only difference is that the street fighters are not the ruffian kind, rather they are gents who you watch on the TV screen or dressed up to the T in well...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/pkl.jpg?itok=trzJ5PPB
PKL Day 2: Category B players cross 5-mn mark with Suraj Desai for Rs 5.25 mn

With the results of day one, Nitin Tomar had emerged with the highest bid of Rs 9.3 million in the PKL auctions.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/English-news-genre.jpg?itok=ovZXVnHY
English news genre grows only 10% in Chrome week 20

MUMBAI: In week 20, the English movies emerged as the number one genre in six metros with a growth of 34.4 per cent opportunity to see (OTS), according to market researcher Chrome Data Analytics. Movies Now led the section with 48.8 per cent OTS.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/Prabal-Pratap-Singh.jpg?itok=fzU1zkDA
Programming revamp benefitted News18 India, says editorial head

MUMBAI: Hindi news channel News18 India, which undertook a revamp of its programming strategy few months back focusing on exclusive reports largely based on sting ops, has claimed that the plan is working as its ratings and viewership have increased.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories