AOL adds MTV's RSS feeds to video search engine

MUMBAI: US internet service provider AOL has announced that its video search engine will now feature RSS feeds from MTV US' programming services.

Video content from Comedy Central, Logo, MTV, Nickelodeon and VH1 Web sites are now accessible through AOLs video search engine. This is available through the portal's Video On Demand, AOL Search and on the AOL service. In addition, Singingfish a video and audio search engine and its network of search properties will also feature content from MTV.

AOL Media Networks executive VP Kevin Conroy says, We are excited to work with MTV Networks to further extend our leadership in video search and provide consumers with one of the most comprehensive sources for discovering the breadth and quality of video content available across the Web.

MTV Networks chief digital officer Jason Hirschhorn says, From The Daily Show and Lazytown to Unplugged and My Fair Brady MTV Networks library of video programming is vast and in-demand. Through AOL video search, consumers now have access to some of the most sought after and beloved programming available on the Web. This extends our quest for ubiquity and will help drive traffic to our destinations.

AOL's video search engine delivers a repository of video content online in key categories from entertainment to news. Its database draws from the AOL video on-demand archive of more than 18,000 licensed and originally produced video assets.

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