MUMBAI: With online retail sales booming this Christmas, UK pubcaster
The BBC's own retailer, bbcshop.com is already reporting a 40 per
cent increase in sales compared to the same time last year
with Shakespeare leading the way.
The number one bestseller by value of all titles on the site so
far is the BBC Television Shakespeare Collection on DVD. Titles
that have done well during the past month include the 10th anniversary
DVD of Pride & Prejudice; the audiobook version of Radio
4's This Sceptred Isle: Empire; and Alan Titchmarsh's Christmas
anthology book, Fill My Stocking.
Toys are selling well too. Number one on the toys bestseller list
is the Doctor Who mini interactive radio-controlled Dalek
with the Doctor Who electronic sonic screwdriver a close
A banner on the bbc shop homepage takes users straight to the Christmas
Gift Department which offers reasonably priced gifts at all prices.
The shop also runs a gift-wrapping service and orders are despatched
immediately, with 98 per cent arriving at their destination on the
next working day.
There are some price promotions for Christmas this year, including
classic BBC costume drama DVDs on offer at up to 50 per cent off,
and a buy one get one free offer on selected Doctor Who DVDs.
The BBC online shop carries 4,000 items published by both BBC Worldwide
and other publishers of broadcast-related roducts.